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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
Join Rob Burns, Conner Coghill, Collin McDonnell, and Robby Roda for a panel about what builds an effective relationship with a distributor! As more and more breweries open and distributors get more full, getting your beer to accounts is increasingly …Read More
Sure, there are headwinds in the craft beer industry! And of course the craft beer market is more crowded and competitive than ever before. So what? Despite all the hand-wringing and foreboding press reports of disruption and an industry slowdown, …Read More
Cannabis is not new to the craft beer industry or consumer, but legal cannabis is. In this session, we will breakdown the legal cannabis landscape, the exploding cannabis beverage (and new cannabeer) market, and uncover the risks and opportunities cannabis …Read More
There are many myths, and a lot of confusion, in the craft beer industry as to what rights and obligations brewers have under beer distribution and franchise laws. This panel will demystify the law in this area and provide brewers …Read More
As competition continues to heat up within the beer space, effective price and promotion strategies are more important than ever. Price is a component of every consumer’s purchasing decision, and is a critical lever for brewers of all types – …Read More
It’s no secret that our industry is rapidly changing, challenged by new channels, boundary-pushing innovation, and category blur. What are the key trends that influence consumer preference and how can you stay ahead of the curve? In this data-storytelling seminar, …Read More
Join moderator Emily Hutto (RadCraft) and speakers Kristen Wood (Odell Brewing Co.), Todd DiMatteo (Good Word Brewing), and Michelle Taylor (Funkwerks) for a panel discussion all about using social media as a marketing tool for your brewery. They will touch …Read More
You sweat and toil over creating exceptional beer, so shouldn’t your packaging reflect your outstanding craft? Grabbing attention, gaining sales, conveying quality, telling your story, and building brand loyalty are a just few benefits of good design. To begin this …Read More
You’re a brewer, not an actuary. You’re independent, not a corporate cog. You have a clear and unique point of view, too. So the question is: How can your business craft the kind of marketing story to match your unique, …Read More
Selling beer at wholesale requires planning, equipment, personnel, and great beer. Set yourself up for success by building a solid game plan and investing resources in the right areas. Is self-distribution an option? How do you choose a distributor? When …Read More
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