The New Brewer-The Journal of the Brewers Association
Packed with brewing techniques, business and marketing issues and operations information, The New Brewer is a trusted and often referenced guide to success in the brewing industry. Brewery owners, brewers, marketing directors, operations managers and other industry professionals turn to The New Brewer for the advice and knowledge they need to succeed, and they’ll turn to your business when they see your advertisement on the pages of this valuable resource.
The New Brewer reports trends, technical information, news from the federal, court and state levels of industry regulation, new products available in the brewing world, recent sales data and statistics for the craft beer industry, an up-to-date supplier list, events and beer happenings and much, much more!
If interested in submitting a press release, send to editor Jill Redding.
Digital Opportunity – The New Brewer Online
2025 Editorial Calendar and Advertising Deadlines
| Issue | Editorial Focus | Space Close | Artwork Due | Mail Date |
| January/February 2025 | Brewing for Changing Climate | November 29, 2024 | December 6, 2024
Add to Calendar
2024-12-6 12:00:00 America/Denver TNB Artwork Due Artwork due for the January/February issue of The New Brewer |
Mid-January |
| March/April 2025 | Optimizing Operations/CBC Preview | January 24, 2025 | February 7, 2025 Add to Calendar 2025-2-7 12:00:00 America/Denver TNB Artwork Due Artwork due for the March/April issue of The New Brewer
|
Mid-March |
| May/June 2025 | 2024 Industry Review | March 28,2025 | April 4, 2025 Add to Calendar 2025-4-4 12:00:00 America/Denver TNB Artwork Due Artwork due for the May/June issue of The New Brewer
|
Mid-May |
| July/August 2025 | Technical Brewing/Brewery Operations | May 30, 2025 | June 6, 2025 Add to Calendar 2025-6-6 12:00:00 America/Denver TNB Artwork Due Artwork due for the July/August issue of The New Brewer
|
Mid-July |
| September/October 2025 | Sales & Marketing | August 1, 2025 | August 8, 2025 Add to Calendar 2025-8-8 12:00:00 America/Denver TNB Artwork Due Artwork due for the September/October issue of The New Brewer
|
Mid-September |
| November/December 2025 | Raw Materials | October 3, 2025 | October 10, 2025 Add to Calendar 2025-10-10 12:00:00 America/Denver TNB Artwork Due
Artwork due for the November/December issue of The New Brewer
|
Mid-November |
Pricing & Sizes
| Trim Size | Price |
| Back Cover (8.625″w x 11.125″h) | $3,200 |
| Inside Back Cover (8.625″w x 11.125″h) | $2,800 |
| Inside Front Cover (8.625″w x 11.125″h) | $2,800 |
| Full Page (Bleed: 8.625″w x 11.125″h) | $2,400 |
| 2/3 Page Vertical (4.9″w x 9.5″h) | $1,700 |
| 1/2 Page Vertical (4.9″w x 7″h) | $1,420 |
| 1/2 Page Horizontal (7.5″w x 4.68″h) | $1,200 |
| 1/3 Page Vertical (2.33″w x 9.5″h) | $980 |
| 1/3 Page Square (4.9″w x 4.68″h) | $880 |
| 1/4 Page Horizontal (4.9″w x 3.375″h) | $700 |
| 1/6 Page Vertical (2.33″w x 4.68″h) | $600 |
| Full-page Trim Size: 8.375″ w x 10.875″h; Live area: 7.25″ w x 10.375″ h |
All advertising creative files to be submitted at 300dpi, CMYK format via email or digital upload.
Use these templates for an example of full-page trim sizing: PDF PSD
For metric sizing: Metric Sizing
Ad Size Templates
| Stand-out Specialty Opportunities | |
| Three-page Gatefold | $8,600 |
| Double (Six-page) Gatefold | $16,000 |
| Bound-in Full-page Ad Insert (with Perforated Edge) | $5,850 |
| Bound-in 7″w x 5″h Ad Insert (with Perforated Edge) | $3,500 |
Book more than one advertisement and save!
| The New Brewer Ad Sizes / Placements | Single issue net rate | 2-3 issue net rate (-5% discount) | 4-5 issue net rate (-10% discount) | 6 issue net rate (-15% discount) |
| Back Cover | $3,200 | $3,040 | $2,880 | $2,720 |
| Inside Front Cover | $2,800 | $2,660 | $2,520 | $2,380 |
| Inside Back Cover | $2,800 | $2,660 | $2,520 | $2,380 |
| Full Page (with Bleed) | $2,400 | $2,280 | $2,160 | $2,040 |
| 2/3 Page Vertical | $1,700 | $1,615 | $1,530 | $1,445 |
| 1/2 Page Vertical | $1,420 | $1,349 | $1,278 | $1,207 |
| 1/2 Page Horizontal | $1,200 | $1,140 | $1,080 | $1,020 |
| 1/3 Page Vertical | $980 | $931 | $882 | $833 |
| 1/3 Page Square | $880 | $836 | $792 | $748 |
| 1/4 Page Horizontal | $700 | $665 | $630 | $595 |
| 1/6 Page Vertical | $600 | $570 | $540 | $510 |
Advertising Specs
8.625″ w x 11.125″h
4.9″w x 9.5″h
4.9″w x 7″h
7.5″w x 4.68″h
2.33″w x 9.5″h
4.9″w x 4.68″h
4.9″w x 3.375″h
2.33″w x 4.68″h
4.9″w x 2.2″h
Artwork Delivery
- If your file is under 5 MB, please send to advertising@brewersassociation.org.
- If over 5 MB, please upload the artwork to our FTP site, as well as send a confirmation by email that the artwork has been uploaded. Please compress your files before posting and name in the following convention: CompanyName_Issue_Date
Post-CBC Supplier Guide
New this year is a Supplier Showcase deployed after CBC to help keep your event momentum alive! You provide an image and text, and we’ll design the advertisement for you! Ads will be in the May/June 2024 Industry Review issue of The New Brewer, as well as placed on a dedicated BrewersAssociation.org webpage. This supplement will reach more than 31,500 brewers through The New Brewer and will be highlighted in two BA Weekly Member Updates sent to 21,000 inboxes each week.
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