The New Brewer-The Journal of the Brewers Association

Packed with brewing techniques, business and marketing issues and operations information, The New Brewer is a trusted and often referenced guide to success in the brewing industry. Brewery owners, brewers, marketing directors, operations managers and other industry professionals turn to The New Brewer for the advice and knowledge they need to succeed, and they’ll turn to your business when they see your advertisement on the pages of this valuable resource.

The New Brewer reports trends, technical information, news from the federal, court and state levels of industry regulation, new products available in the brewing world, recent sales data and statistics for the craft beer industry, an up-to-date supplier list, events and beer happenings and much, much more!

If interested in submitting a press release, send to editor Jill Redding:

New Brewer Magazines


Countries Delivered

2022 Editorial Calendar and Advertising Deadlines

Issue Editorial Focus Space Close Artwork Due Mail Date
January/February Workforce Challenges November 23, 2021 December 3, 2021 Mid-January
March/April Brewery Safety & Craft Brewers Conference Preview: Minneapolis January 28 February 4 Mid-March
May/June 2021 Industry Review April 1 April 8 Mid-May
July/August Technical Brewing / Brewery Operations May 27 June 3 Mid-July
September/October Sales & Marketing July 29 August 5 Mid-September
November/December Raw Materials September 30 October 7 Mid-November

Pricing & Sizes

Trim Size Price
Back Cover (8.625″w x 11.125″h) $2,840
Inside Back Cover (8.625″w x 11.125″h) $2,550
Inside Front Cover (8.625″w x 11.125″h) $2,550
Full Page (Bleed: 8.625″w x 11.125″h; No Bleed: 7.5″w x 9.5″h) $2,165
2/3 Page Vertical (4.9″w x 9.5″h) $1,495
1/2 Page Vertical (4.9″w x 7″h) $1,290
1/2 Page Horizontal (7.5″w x 4.68″h) $1,090
1/3 Page Vertical (2.33″w x 9.5″h) $890
1/3 Page Square (4.9″w x 4.68″h) $800
1/4 Page Horizontal (4.9″w x 3.375″h) $625
1/6 Page Vertical (2.33″w x 4.68″h) $510
Full-page Trim Size: 8.375″ w x 10.875″h; Live area: 7.25″ w x 10.375″ h

Use these templates for an example of full-page trim sizing: PDF PSD

For metric sizing: Metric Sizing

Ad Size Templates

The New Brewer image

Stand-out Specialty Opportunities
Three-page Gatefold $8,600
Double (Six-page) Gatefold $16,000
Bound-in Full-page Ad Insert (with Perforated Edge) $5,850
Bound-in 7″w x 5″h Ad Insert (with Perforated Edge) $3,500

Book more than one advertisement and save!

The New Brewer Ad Sizes / Placements Single issue net rate 2-3 issue net rate (-5% discount) 4-5 issue net rate (-10% discount) 6 issue net rate (-15% discount)
Back Cover $2,840 $2,698.00 $2,556.00 $2,414.00
Inside Front Cover $2,550 $2,422.50 $2,295.00 $2,167.50
Inside Back Cover $2,550 $2,422.50 $2,295.00 $2,167.50
Full Page (with Bleed) $2,165 $2,056.75 $1,948.50 $1,840.25
Full Page (no bleed) $2,165 $2,056.75 $1,948.50 $1,840.25
2/3 Page Vertical $1,495 $1,420.25 $1,345.50 $1,270.75
1/2 Page Vertical $1,290 $1,225.50 $1,161.00 $1,096.50
1/2 Page Horizontal $1,090 $1,035.50 $981.00 $926.50
1/3 Page Vertical $890 $845.50 $801.00 $756.50
1/3 Page Square $800 $760.00 $720.00 $680.00
1/4 Page Horizontal $625 $593.75 $562.50 $531.25
1/6 Page Vertical $510 $484.50 $459.00 $433.50

Advertising Specs

Full Page

Bleed: 8.625″ w x 11.125″h

No Bleed: 7.5″w x 9.5″h

2/3 Page Vertical

4.9″w x 9.5″h

1/3 Page Vertical

2.33″w x 9.5″h

1/2 Page Horizontal

7.5″w x 4.68″h

1/3 Page Square

4.9″w x 4.68″h

1/4 Page Horizontal

4.9″w x 3.375″h

1/6 Page Vertical

2.33″w x 4.68″h

The Brewers Association is a trade association representing America’s small and independent breweries. As such it is important for the BA to adhere to advertising standards and guidelines for its members.

The New Brewer Advertising Policy

Get in touch with our advertising specialists

Kari Harrington

Business Development Manager for Advertising & Sponsorship (West)

303.447.0816 X 167

Email Kari

Kevin Doidge

Business Development Manager for Advertising & Sponsorship (East)

303.447.0816 X 139

Email Kevin