Asset Toolkits

The Brewers Association works continuously to promote small and independent U.S. breweries, taprooms, and brewpubs. Mark your calendar to join beer lovers and thousands of breweries and retailers who will participate. Together we can make 2021 the year of independent beer. 

To best leverage the resources from the Brewers Association, sign up for the Independent Craft Brewer Seal and watch for more information that will be emailed ahead of each holiday.  

Local Beer is Better

Year Round

Showcase how your independent brewery is an essential part of your local community. We have readymade graphics, easy-to-follow tip sheets and how-to videos to help you deploy them! Grab what you need below to start crafting your marketing promotions.

American Craft Beer Week®

May 16 – 22, 2022

Leverage the biggest and best national beer week ever. May 16-22 is the week to galvanize beer lover support for small and independent U.S. breweries, providing a boost in excitement for the beer community just when it is needed most. Bolster your marketing efforts with the Brewers Association’s readymade graphics and copy.


This is Indie Beer

Independence matters. Through hard work and creativity, indie brewers have turned the beer world upside down. Join the incredible network of small and independent breweries using one, collective voice. Declare your independence and what being indie means to you with readymade print and digital graphics.


Small Brewery Sunday

November 22, 2022

This holiday celebrates the values of small and independent U.S. craft breweries during one of the busiest shopping weekends in the U.S.