Asset Toolkits

The Brewers Association works continuously to promote small and independent U.S. breweries, taprooms, and brewpubs. Mark your calendar to join beer lovers and thousands of breweries and retailers who will participate. Together we can make 2021 the year of independent beer. 

To best leverage the resources from the Brewers Association, sign up for the Independent Craft Brewer Seal and watch for more information that will be emailed ahead of each holiday.  

Local Beer is Better

Year Round

Showcase how your independent brewery is an essential part of your local community. We have readymade graphics, easy-to-follow tip sheets and how-to videos to help you deploy them! Grab what you need below to start crafting your marketing promotions.

American Craft Beer Week®

May 10 – 16, 2021

Leverage the biggest and best national beer week ever. May 10-16 is the week to galvanize beer lover support for small and independent U.S. breweries, providing a boost in excitement for the beer community just when it is needed most. Start your marketing efforts now with readymade graphics.


National Independent Beer Run Day

July 3, 2021

Show us how you make a beer run. Last year more than 1,000 breweries re-shared or created custom social media videos. Add your voice and help us make July 3 the biggest craft beer holiday in 2021. Encourage beer lovers to make that all-important beer run on July 3!


Small Brewery Sunday

November 28, 2021

This holiday celebrates the values of small and independent U.S. craft breweries during one of the busiest shopping weekends in the U.S.