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Sales & Marketing

Sub-categories:
Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 61-70 of 195
business
  1. Seminar

Raising Capital

Craft Brewers Conference 2018Nashville, TennesseeSpeaker(s): Chris Cramer, Lynne Weaver, Kyle Leingang, Randall Behrens

A panel discussion on raising capital in a more competitive funding market. Read More

marketing-and-selling
  1. Seminar

Menu Design and Pricing Strategy

Craft Brewers Conference 2018Nashville, TennesseeSpeaker(s): Tim Brady

From the dollar sign to the position on the page, little things can have a big impact on your bottom line. Join this fast-paced session to see how some small changes can add up to big bucks. Read More

business-model
  1. Seminar

What’s on Tap: A Look into On Premise

Craft Brewers Conference 2018Nashville, TennesseeSpeaker(s): Scott Elliot, Pete Conti, Matthew Crompton, Danelle Kosmal

Craft beer growth is slowing, while at the same time more and more brewers are entering the market—all looking to gain space and access to coveted tap handles in bars and restaurants. But is more better? What is the optimal …Read More

marketing-and-selling
  1. Seminar

Retailer Panel

Craft Brewers Conference 2018Nashville, TennesseeSpeaker(s): Jeff Nowicki, Katy Greiner, Rich O’Keefe, Alex Joerger, Bob Gulley

Jeff Nowicki hosts a panel of retailers representing various channels. Read More

business-model
  1. Seminar

Crafting Regular Customers

Craft Brewers Conference 2018Nashville, TennesseeSpeaker(s): Chris LaPierre, Ryan Krill

Chris and Ryan will discuss customer service to encourage high-frequency visits in brewpubs and tasting rooms. Come learn how to make your brewpub or tasting room a second living room. Read More

marketing-and-selling
  1. Seminar

Selling Beer via Wholesalers

Craft Brewers Conference 2018Nashville, TennesseeSpeaker(s): Paul Pisano, Eric Wallace, Bob Collins, Russ Teplitzky, Steve Beykirch

A panel of three distributors and a brewer will discuss best practices on what wholesalers need from brewers, frustrations with brewers, and some success stories, with a goal to help attendees understand distributors. Read More

Craft Brewers Conference Seminar - Featured Image
  1. Seminar

Crafting the Customer Experience for People Not Like You

Craft Brewers Conference 2018Nashville, TennesseeSpeaker(s): Kelly McDonald

Deliver a better business experience, for every kind of customer. This session will show how companies, brands and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer …Read More

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marketing-and-selling
  1. Seminar

Developing a Unique Merchandising Program for Your Brewery Brand

Craft Brewers Conference 2018Nashville, TennesseeSpeaker(s): Cyrena Nouzille, Lynsey Bates

Your merchandise is a big part of your brand. Carefully selecting, sourcing, or designing the items you’d like to share with beer lovers is a big project. Come learn more as Cyrena and Lynsey dig deep into their philosophy for …Read More

Displaying results 61-70 of 195