Brand Forward: Maximize Your Beer’s Potential Through Design

Craft Brewers Conference 2019
Location: Denver, Colorado
Speakers: Alana Louise Lyons, Brittany Statt, Jeff Nowicki, Kevin Kroneberger, Matt Neren, Ryan Wheaton

You sweat and toil over creating exceptional beer, so shouldn’t your packaging reflect your outstanding craft? Grabbing attention, gaining sales, conveying quality, telling your story, and building brand loyalty are a just few benefits of good design. To begin this seminar, we will be taking an inside look at three unique designs for the CBC 2020 commemorative beer label. This special label series will be designed by Alana Louise, Kevin Kroneberger, and Ryan Wheaton. Then, we’ll host a roundtable discussion including agency, in-house, retail, and freelance perspectives on tactics, best-practices, and strategies for package designs that move beer. This is a must-attend session for any brewery looking to stand out and any creatives in the craft beer space. See you there!

Learning Objectives:

Get a unique perspective behind the creation of a design brief, and the execution of the CBC 2020 commemorative beer label; Learn branding and design insights from the perspectives of a brewery, an agency, and a freelance designer, and contemplate which one might be the right fit for you; Mingle with other breweries and creative folks to ask more questions and start more conversations

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