Sure, there are headwinds in the craft beer industry! And of course the craft beer market is more crowded and competitive than ever before. So what? Despite all the hand-wringing and foreboding press reports of disruption and an industry slowdown, certain long-established craft brewers continue to grow and thrive in the current environment. One year after their panel at CBC 2018 in Nashville, the leaders of four of these successful craft breweries get the old band back together to reveal in a lively panel discussion what is working for them, what isn’t, and how they are planning to GROW into the headwinds!
Learning Objectives:
- Discuss how to prepare for and survive an industry slowdown
- Hear strategies for managing your brewing company for long-term, sustainable growth
- Explore how to position and differentiate your brand so it continues to grow into the headwinds
- Learn how to take advantage of the unique growth opportunities available in a more challenging market