Join moderator Emily Hutto (RadCraft) and speakers Kristen Wood (Odell Brewing Co.), Todd DiMatteo (Good Word Brewing), and Michelle Taylor (Funkwerks) for a panel discussion all about using social media as a marketing tool for your brewery. They will touch on topics like social media strategy ‒ how, when and why to use each channel; content creation ‒ what to post and how to design your content; engagement ‒ how to interact with your audience; and more.

Learning Objectives:

Discuss what to post on your social media channels and the best times to get the biggest response; Learn about content strategies that can help you build your brand; Explore questions about hashtags ? how many to use and how to make them the most effective; Talk about engagement, including how to interact with comments and DMs, what to re-share, and how to use tags