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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
Charitable giving is a part of the tradition of craft beer and a driving force for its future. In this panel, we’ll share ways that we’ve engaged our fans, inspired each other, and mobilized to share the purpose behind our …Read More
Protecting your IP, and avoiding lawsuits from those who claim infringement, is critical to the long-term success of your business. The panel will focus on how crucial it is to protect your IP rights, using examples of how the craft …Read More
International markets offer a valuable opportunity to diversify sales and grow your business. This panel of experts will discuss commonly encountered speed bumps when selling your beer abroad including TTB documentation and navigating the labeling, licensing, procedural requirements that vary …Read More
Tips, ideas, and resources for hosting stellar beer experiences. We’ll talk engagement, logistics, and collaboration. Beer events don’t have to be stale. Let us load you up with fresh ideas. Read More
Three industry sales experts with a combined 50+ years of distributor management offer their insight and templates to stand out in a crowded wholesaler and retail environment. Read More
Tasting rooms have become much more than just a bar—they are community gathering places. Come learn how and why to use your space to make some money, build a name and grow your brand from your brewery. Read More
Your brewery is not just another bar. We will discuss how breweries have been favorable to cities in terms of revitalization, without increasing crime. Stats and resources will be provided to assist you when the resistance starts. Read More
Change your vision when you exit the brewery and enter the kitchen and dining room. Join this panel of culinary experts as they dive into managing a food program, including menu development, beer and food pairings, and hiring and training …Read More
Longtime Brewers Association counsel Marc Sorini provides his annual overview of the year’s developments at the intersection of law and craft beer. Topics this year will include the new federal excise tax laws, ongoing policy struggles over brewery taprooms and …Read More
As more and more states move to legalize recreational and medical cannabis, new opportunities and challenges arise, including for craft brewers. In this seminar, we will outline the current legal landscape regarding recreational and medical cannabis at both the state …Read More
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