Affinity and Discount Program

The Brewers Association (BA) has partnered with industry supporters to provide exclusive money saving opportunities for BA brewery members. You are eligible to access these member-only discounts and benefits through your existing BA brewery membership. Contact the individual service providers for more information on how to access these benefits.


NotMe is the misconduct reporting platform designed from the ground up to support employees in raising any concerns, and employers who want to listen, respond, and more effectively prevent all forms of misconduct. Thank you to all those breweries across the nation who have already subscribed to #NotMe and helped make the industry safer and better for all.

Brewers Association members are eligible for a 20% discount on #NotMe subscription with discount code BAMEMBER.

Contact: Request a demo.

zywave logo


Zywave is a comprehensive Human Capital Management (HCM) platform offering Human Resources (HR), Compliance, and Risk Management content and solutions. Zywave is now available, free of charge, to all Brewers Association members. Zywave offers a robust content library, state-specific laws and guidance, up-to-date Federal and State workplace posters, and more!

Learn more about the Zywave HR Resources BA member benefit.

How to Access: Login to Zywave using your member credentials. Your user will be automatically created, and you’ll be redirected to to access benefits.

myHR counsel logo


myHRcounsel offers flat-rate monthly memberships providing HR and legal services to organizations. Brewers Association members have access to discounted services including unlimited 24/7 HR and employment law advice from licensed employment attorneys, access to legal checklists and updates, hundreds of employment law documents and templates, a state-specific employee handbook drafted by an attorney, and legal review of employment documents.

Read more about the myHRcounsel offerings for BA members.

How to Access: Login to myHRCousel by visiting


Ethena offers powerful compliance training tools and engaging content to ensure your employees are equipped to navigate tricky situations, solve problems that they may encounter in the workplace, and contribute to an ethical and inclusive team. Get 10% off services with the code BREWERS10.

navigate 360 logo with building safer tomorrows tagline


The Navigate360 Workplace Safety & Wellness Suite gives your team members access to a continually evolving library of content designed to maximize their safety on all levels, and on-demand eLearning courses offer accessibility and convenience for your whole team. Brewers Association members can access ALICE virtual training, Risk Assessments, and Safety & Wellness Suite at a discounted rate. Visit this page more additional information.

Teladoc Health

Teladoc Health is the global leader in whole-person virtual care—offering the technology to connect, expertise you can trust, and the power to improve health for all. With HealthiestYou powered by Teladoc Health, employees and family can now access comprehensive, high-quality virtual care including general medical telehealth, dermatology, mental health care, nutrition, neck and back care, and expert medical services all in one complete HealthiestYou offering. With $0 visit fees and an intuitive app that includes all services in one, HealthiestYou is the hassle-free healthcare solution employees want and need.

The Brewers Association is proud to partner with Teladoc Health to provide our members with low-rate access to the HealthiestYou Complete bundle. This new benefit is available at the company level for employers to provide a low-cost resource for their employees.

Brewers Association HealthiestYou Complete Bundle Exclusive Member Rate: $11.50 PEPM*

  • Top-tier, most comprehensive solution with Teladoc Health
  • All of the following services – unlimited usage with $0 copay:
    • General Medical– 24/7 access to board certified physicians who can diagnose, treat, and prescribe medication for any acute/non-life-threatening illness (cough, cold, flu, rash, pink eye, etc.)
    • myStrength Complete (Mental Health) – combined access to mental health professionals 7 days a week (MD & non-MD) and digital programs for a personalized mental health journey
    • Expert Medical Services – access to network of 50,000 worldwide physicians for complex/critical cases; will also have the ability to locate in-network doctors, gather med history, have mental health 2nd opinion
    • Dermatology – access to message with board-certified dermatologists 7 days a week that can diagnose, treat, and prescribe medication
    • Nutrition – access to registered dietitians 7 days a week to promote healthier eating including developing a meal plan
    • Neck & Back Care – access to health coaches 7 days a week to alleviate neck & back pain with help of exercise plans, videos, articles, one-on-one interactions, etc.
  • Includes access to dedicated Client Success Manager to support with admin/broker support, employee engagement, employee education and overall utilization specific to your employees.
  • Additional in-app features
    • COVID-19 Support/Self-Assessments
    • Prescription savings
    • Find providers/facilities
    • Recipes
    • Procedure pricing
    • Insurance snapshot & deductible savings insight

*PEPM = Per Employee Per Month 

(All services include employee and family at no additional cost)

Want to Learn more?

Ready to Sign Up Your Staff?

music matters save 20% on your BMI license poster

Broadcast Music, Inc. (BMI) in partnership with the Brewers Association has released a music licensing discount program to benefit all BA voting members. This initiative was developed in response to the rapidly expanding brewery community within the food and beverage industry.

With the discount program, BA members are now offered up to 10% off their BMI music licensing fees. When combined with the 10% timely payment discount already included in the Eating & Drinking Establishment (EDE) license, BA members can save up to 20%, making it even easier for brewery owners to comply with copyright law and compensate the creators of music enjoyed by all.

Why is Music License Needed?

A “public performance” of music is defined in the U.S. copyright law to include any music played outside a normal circle of friends and family.

Songwriters, composers, and music publishers have the exclusive right to play their music publicly and to authorize others to do so under the copyright law. This is known as the “Performing Right.” This right was designed to enable and encourage music creators to continue to create music, much the same way that patents encourage inventors to invent.

Access the Music Licensing Discount Program

Contact BMI: (888) 689-5264 | Email | Website

Frequently Asked Questions

What is a public performance of music and what is the Performing Right?

A “public performance of music is defined in U.S. copyright law to include any music played outside a normal circle of friends and family.
Songwriters, composers, and music publishers have the exclusive right to play their music publicly and to authorize others to do so under copyright law. This is known as the “Performing Right.” This right was designed to enable and encourage music creators to continue to create music, much the same way that patents encourage inventors to invent. Every business or organization is required by law to obtain permission from the copyright owners of the music they are playing before playing it publicly – either directly from the songwriters/publishers or via a blanket license through performing right organizations like BMI.

What is BMI?

BMI (Broadcast Music, Inc.) was founded in 1939 by forward-thinkers who wanted to represent songwriters in emerging genres, like jazz, blues, and country, and protect the public performances of their music. BMI is currently the largest music rights organization in the U.S. and continues to nurture new talent and new music.

What Does BMI Do?

BMI (Broadcast Music, Inc.) is the bridge between songwriters and the businesses and organizations that want to play their music publicly. As a global leader in music rights management, BMI serves as an advocate for the value of music, representing over 20.6 million musical works created and owned by more than 1.3 million songwriters, composers, and music publishers.

We have a license with another performing right organization. Do we still need to license with BMI?

A music license with another performing right organization allows you to perform only copyrighted music represented by that organization. It does not cover public performances of the award-winning music licensed by BMI. This is because each songwriter or composer may belong to only one performing right organization at any given time, so each PRO licenses a unique repertoire of music. You can search the entire repertoire of music by song title, artist, songwriter, composer, or publisher, including songs that are 100% BMI, at

Our business plays music from a playlist on Spotify, Pandora, or Apple Music. Isn’t it ours to play anywhere?

Although your digital music subscription gives you access to an enormous catalog of music, it does not provide the necessary copyright clearance to play those songs in a public setting. Once you decide to play as part of your business any copyrighted music publicly, you need permission from the copyright owners.

Do we need a BMI license if we only play original music?

The term “original music” generally means musical works written by the performing musicians. That doesn’t mean, however, that the musicians are not affiliated with BMI. This is because licensing organizations like BMI are the vehicles through which songwriters and composers are compensated for the public performances of their music. In addition, one of the purposes of BMI is to help foster the development of up-and-coming songwriters, many of whom perform in public areas such as yours. Many times, these performers are asked to play songs known by the general public that was written by someone else to add to the entertainment. These performances also require permission.

If musicians are playing live music, aren’t they responsible for public performance fees?

Since your business is benefiting by the performance of music, the business owner is responsible for ensuring it is properly licensed. This responsibility cannot be passed on to anyone else even if musicians hired are independent contractors.

Do we need a license to use radios, TVs, and/or streaming services?

Only Pandora For Business or Sirius XM For Business streaming services include performance royalties in their service fee – and even then, they only cover fees for background music. Any other streaming service or music use would require an additional license.
If your business uses music from radio or television and is over 3,750 gross square feet, then you do need a BMI license. Under U.S. Copyright Law, there are some exceptions for businesses that are under 3,750 gross square feet using tv and or radio; however, they must meet certain criteria.
For TV, licensing is required if the business is using any of the following:
1. More than four TVs; or
2. More than one TV in any one room; or
3. If any of the TVs used has a diagonal screen size greater than 55 inches; or
4. If any audio portion of the audiovisual performance is communicated by means of more than six loudspeakers, or four loudspeakers in any one room or adjoining outdoor space; or
5. If there is any cover charge.
For Radio:
1. More than six loudspeakers; or
2. More than four loudspeakers in any one room or adjoining outdoor space; or
3. If there is any cover charge; or
4. Music on hold.

Does my commercial music service cover live music or karaoke?

No, they only cover that specific use. All other music would require a license.

I only have live music in the summer. How can I change my BMI fee?

You can call your BMI rep at (888) 689-5264 and change your music use up to three times per year.

How are my BMI fees calculated and where do those fees go?

Your BMI fee is based on the official occupancy of your business as determined by the local fire marshal, and the amount and type of music that you use. Your licensing fee goes to BMI’s affiliated songwriters, composers, and music publishers in the form of royalties. Your payment supports the continued creation of music, which enhances the overall experience for your customers.

In partnership with Commercial Satellite Sales Brewers Association members are immediately eligible for a 15-20% discount on DIRECTV programming, including marquee sports packages. Members who are existing DIRECTV customers are eligible to realize savings as well. Now, craft breweries everywhere can enjoy the full suite of benefits offered by DIRECTV at an exceptional value.

Access the DIRECTV Discount

For new service, contact CSS: 1-800-251-1595 | Email | Website

Frequently Asked Questions

What are the primary benefits of BA and DIRECTV’s partnership for BA members?

BA members will receive up to 20% off DIRECTV’s programming packages, as well as up to 20% off on all SPORTS packages such as the NFL Sunday Ticket and many others.

How do I sign up for the BA DIRECTV corporate pricing program?

Commercial Satellite Sales has established a 24-hour hotline for your convenience. Simply call 1-800-251-1595 or email and we will handle all the details.

How long does it take to get set up after I place my order?

Usually we can set you up within 5 business days.

How do I add sports packages to my existing DIRECTV account?

Simply call 1-800-251-1595 or email and we will handle all the details.

If I already have DIRECTV can I take advantage of the BA DIRECTV corporate pricing program?

Yes! If you currently have DIRECTV and you are out of your initial 2-year agreement we can immediately migrate you to the discounted pricing. Simply call 1-800-251-1595 or email and we will handle all the details.

Who do I contact if I have a service-related issue with my DIRECTV?

Call our BA 24-hour hotline at 1-800-251-1595.

How do I ensure the sports, content, or movies I want to broadcast are available via this package?

Be sure to connect with your local DIRECTV sales people to find out the specifics of any content that is critical for you to have access to. Note: Some markets have different licensing and broadcast rights for local/regional sports teams. You should inquire about this on a case-by-case basis.

Movie and TV Licensing for Breweries

Disclaimer: There are cases in which MPLC licensing is required, such as showing your personal collection of movies or DVDs at your brewery. In instances where you have a ‘commercial’ or ‘company’ level cable/satellite package, public performance rights for the content in that package may be covered by the company providing said package. Please consult your cable provider, review the contract details, and consider legal guidance to ensure compliance based on your use of broadcast materials.

When movies, TV, and other audiovisual content are viewed on common area screens in breweries, a public performance license is needed. MPLC provides an annual Umbrella License® that allows your brewery to legally show content from more than 1,000 movie studios and TV producers (whether from broadcast, cable, satellite, streaming, DVD, etc.) for one low annual license fee. Best of all, there is no reporting back to MPLC what was actually watched. Founded in the U.S. in 1986, MPLC licenses public showings in more than 40 countries around the world. MPLC offers simple and affordable licensing solutions to facilitate copyright compliance.

Learn how Lake Anne Brew House uses movie licensing to elevate the brewery experience.

Secure an Umbrella License and Ensure Comprehensive Copyright Compliance

To lock in these rates, please contact an MPLC Licensing Representative today!

Call (800) 462-8855, email, or visit online at

Frequently Asked Questions

What is the Umbrella License?

It’s an annual license that allows your brewery to display movies, TV, and other audiovisual content from any of our rights holders with the assurance of copyright compliance. MPLC rights holders include major Hollywood studios such as 20th Century Studios, Paramount Pictures, and Warner Bros. You can also display content from TV producers including (but not limited to) Discovery, BBC, Comedy Central, and more. There are no reporting requirements.

What are the guidelines of the Umbrella License?

The key guidelines of the license are 1) advertising to the general public is not permitted (however, promoting events within the brewery is allowed); 2) charging admission fees for watching the content is not allowed; and, of course, 3) the content that you are watching needs to be legally obtained (i.e., not pirated). Please see the Umbrella License Terms and Conditions for complete license guidelines.

Does MPLC provide me with content to show?

No. You may obtain content from any legitimate source, such as a Blu-ray or DVD, a streaming or download service, or broadcast, cable, or satellite TV.

What is the maximum number of movies or TV programs that we can perform?

Unlimited. With the Umbrella License, you can show as much content as you like from any of our more than 1,000 rights holders during the term of your license.

Do I have to keep track of what was watched?

No. MPLC has a system that distributes royalties to the copyright owners without customers having to give a list of what was watched.

Under what law does MPLC operate?

MPLC operates in accordance with the federal Copyright Act which provides that copyright owners have the exclusive right to control the public performance of their works.

Are there exceptions to the Copyright Act allowing my business to provide this amenity for free?

While some exceptions do exist, generally it is difficult for businesses to avoid the legal requirement of obtaining public performance licenses for the use of audiovisual content in their facility. Just like the intellectual property of businesses are protected, copyright license fees help support the creative community.

I already have a cable or satellite business package. Why do I also need an Umbrella License?

Cable and satellite business packages provide content to your business and may also include some public performance rights (e.g., for sports programming). These packages never include public performance rights for all the content in the package. The Umbrella License gives you the most coverage commercially available to fill the remaining gaps, thus protecting you from claims not covered by the rights included in a business package.

Do I still need an Umbrella License if I have “cut the cord” and access content from local over-the-air broadcasts and/or streaming players or apps that stream content from my phone to the big screen?

Yes, in fact, the Umbrella License is even more valuable to you in a cord-cutting scenario, where you do not get any public performance rights via a cable or satellite business package. The Umbrella License provides public performance rights for our rights holders’ content that is shown in public from any source that is legitimate (i.e., not pirated) and originally intended for personal use only, including from broadcast TV and streaming sites. A public performance license is needed when that broadcast or streamed content is shown on a public screen, and that’s exactly what the Umbrella License provides.

Is MPLC Similar to ASCAP, BMI, and SESAC?

Yes, MPLC collects for the public performance of audiovisual content performed in public. Just like you may have a music streaming service, and then pay a royalty to the music collection agencies, MPLC is an audiovisual collection organization which collects public performance royalties on behalf its audiovisual rights holders.


BRAUWELT International is a professional brewing journal in English aimed at providing a forum to exchange experience and knowledge in all areas of brewing and malting, not just by publishing technical articles by research institutes, but also through reports from suppliers and above all by contributions from actual factory situations. Their main objective is to provide a suitable platform for all concerned with brewing to achieve world-wide technology transfer in the brewing industry.

Discount: Brewers Association members can subscribe to BRAUWALT International for $99 — a nearly 30% discount.

How to Access: Subscribe here.

Brewers Publications

Brewers Publications supports the mission of the Brewers Association by publishing books of enduring value for amateur and professional brewers, as well as titles that promote understanding and appreciation of American craft beer.

Brewers Publications is the leading publisher of contemporary and relevant brewing literature for today’s craft brewers, homebrewers, and beer enthusiasts. Today, there are more than 50 Brewers Publications titles—print and digital—and a beer book to fit your needs. Whether you are just discovering beer or are a seasoned professional, Brewers Publications is the go-to choice for authors, brewers, and craft beer aficionados.

Discount: Brewers Association members are eligible to save 30% on all new releases during member-only presales.

How to Access: For every new book published, members will receive an email with a discount code to use during the member-only presale.

Would you like to request a discount or submit a proposal to participate? Please email us.

Note: The Brewers Association has included the following organizations in its Affinity and Discount Program because they offer a benefit to members. The Affinity and Discount Program is not an endorsement of a partner’s product, services, or terms or conditions. Brewers Association members are responsible for examining all suitable options in the marketplace and engaging vendors in a manner that serves their own best interests.