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Insights & Analysis

Learn about craft brewery trends, including beer styles, packaging, brewery business models and market segments, demographics, and more from two of the craft brewing industry’s top economists, Dr. Bart Watson and Matt Gacioch.

Statistics & Trends

 

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President & CEO

Bart Watson, president and chief executive officer for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles
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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles
Displaying results 1-10 of 192

The State of Non-Alc A man buying non-alcohol beer at a beer store.

The State of Non-Alc

Non-alc beer has rapidly evolved from niche to mainstream. Once overlooked, the non-alc category is now one of the fastest-growing areas in beverage alcohol, with craft producers driving much of that momentum.Read More

Join the Club? mug club at a craft brewery

Join the Club?

Do brewery membership programs still make sense in today’s market? Using data from 140 breweries, this analysis examines what membership programs generate in revenue and who’s actually participating. Exploring differences between monthly and annual tiers, the findings reveal how loyalty, pricing, and commitment intersect in modern craft beer. For breweries looking to drive taproom traffic, retain regulars, or rethink their membership program strategy, the data offers practical insight into what’s working, and why.Read More

Wacky Headlines and Silly Claims Are Saving Craft Beer? Screenshot of New York Times article titled

Wacky Headlines and Silly Claims Are Saving Craft Beer?

A recent New York Times opinion piece offered advice to what it claims is an ailing craft beer industry. In this data-backed response we break down the claims and add context from real industry trends. IPAs still dominate and wacky names aren’t the problem. Craft beer isn’t collapsing—it’s maturing. Dig into the data and see why this “death of craft” headline leaves something to be desired.Read More

Displaying results 1-10 of 192
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