Insights & Analysis

Learn about craft brewery trends, including beer styles, packaging, brewery business models, demographics, and more from the craft brewing industry’s top economist, Dr. Bart Watson.

Craft Drinkers by DMA and Gender

This addendum to the Insights and Analysis post “Shifting Demographics Among Craft Drinkers” provides additional market data on craft drinkers by gender. The data comes from Scarborough USA+ 2017 Release 2, which was fielded from …More

Early 2018 Beer Style Trends

We’re more than a 1/3 of the way through 2018, and like every year in craft, the market continues to evolve. In this post I wanted to check in on the two style trends that …More

Analyzing 2017 Craft Brewery Growth

Recently, I outlined the mechanics of coming up with our small and independent craft brewery growth numbers. Today, I want to delve a bit deeper into those numbers and try to describe the changing nature …More