Insights & Analysis

Premiumization, Prices, and Positioning

The beer business is currently experiencing what is often referred to as a “premiumization” trend, or a period where beer lovers trade up across the beer aisle. This isn’t the first premiumization trend beer has …More

2016 GABF Medal Winners Analyzed

Another year, another record number of entries for the Great American Beer Festival (GABF) competition. Once again, all 50 states entered the competition with 19 states sending more than 100 entries—up from 18 states in 2015. In …More

Has the Slowdown in Growth Continued?

Q3 Update The mid-year production survey made clear that craft brewing growth has slowed in 2016, but did that deceleration continue in the third quarter of the year? The answer is complicated, and illustrates the difficulty in nailing …More

Scan Data as a Measure of Craft Growth

In preparation for the BA’s annual mid-year release, I’ve been evaluating various data sources to fill in gaps in our survey collection. Because we typically receive fewer responses to our mid-year survey, it becomes more …More

On-Premise Beer Data and Craft

Most of the data reported in the beer media comes from off-premise. This makes sense for a couple of reasons. First, off-premise is more than 80 percent of overall beer volume. Secondly, the data is easier to …More