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Insights & Analysis

Learn about craft brewery trends, including beer styles, packaging, brewery business models and market segments, demographics, and more from two of the craft brewing industry’s top economists, Dr. Bart Watson and Matt Gacioch.

Statistics & Trends

 

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President & CEO

Bart Watson, president and chief executive officer for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles
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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles
Displaying results 1-10 of 189

Wacky Headlines and Silly Claims Are Saving Craft Beer? Screenshot of New York Times article titled

Wacky Headlines and Silly Claims Are Saving Craft Beer?

A recent New York Times opinion piece offered advice to what it claims is an ailing craft beer industry. In this data-backed response we break down the claims and add context from real industry trends. IPAs still dominate and wacky names aren’t the problem. Craft beer isn’t collapsing—it’s maturing. Dig into the data and see why this “death of craft” headline leaves something to be desired.Read More

Inside Voices: 2025 Consumer Survey woman considering beer sample in taster flight

Inside Voices: 2025 Consumer Survey

"Well, what do you think?" It’s a simple question that you and your staff probably ask a hundred times a day after sliding a taster across the bar to a thirsty patron. At which point, that customer will give you a thumbs up or thumbs down. Now, imagine you could jump fully into that patron’s head to understand what they really think.Read More

Craft Beer & Spirits

Craft Beer & Spirits

In this installment of the BA "Craft Beer &" series, we explore the growth trajectory of distilled spirits, consumer trends, and the crossover taking place by breweries to ensure the upswell in spirits doesn't pass them by.Read More

Displaying results 1-10 of 189