Insights & Analysis

Learn about craft brewery trends, including beer styles, packaging, brewery business models, demographics, and more from the craft brewing industry’s top economist, Dr. Bart Watson.

2017 GABF Medal Winners Analyzed

Happy October everyone! The end of Oktoberfest means it’s time for my favorite blog post of you year: analyzing the Great American Beer Festival (GABF) winners! Frequent readers of the Insights and Analysis section (you …More

Do You Know Who Buys Your Beer?

One of the most common data requests from members concerns the demographics of craft beer drinkers (note to members: check out the recent Nielsen Power Hours for last of demographic data). For many breweries, however, …More

Digging Deeper Into Beer Styles

The IRI Group has recently reworked their beer styles data and the results provide new insights into the changing nature of craft brewing over time. Their data can now be broken into approximately 100 styles, …More