Insights & Analysis

Digging Deeper Into Beer Styles

The IRI Group has recently reworked their beer styles data and the results provide new insights into the changing nature of craft brewing over time. Their data can now be broken into approximately 100 styles, …More

Brand Level Growth Shows Future Challenges

Most of what I write about involves grand category averages. What determines category growth or decline, however, happens at a lower, brand level of aggregation. To that end, I decided to see how individual brands–both …More

Marijuana and the Beer Industry

There have been some reports in recent weeks which suggest that marijuana legalization is creating some drag on beer sales in states like Colorado, Washington, and Oregon (and there have also been reports arguing the …More

Premiumization, Prices, and Positioning

The beer business is currently experiencing what is often referred to as a “premiumization” trend, or a period where beer lovers trade up across the beer aisle. This isn’t the first premiumization trend beer has …More

2016 GABF Medal Winners Analyzed

Another year, another record number of entries for the Great American Beer Festival (GABF) competition. Once again, all 50 states entered the competition with 19 states sending more than 100 entries—up from 18 states in 2015. In …More