Brewery visits may be higher than ever, even as many taprooms continue to face difficult business conditions. This analysis estimates total brewery visits over time and explores why that growth may not feel evenly distributed across the industry. From the changing role of “power visitors” to regional and demographic differences in visitation, the data shows that craft drinkers are still going out to breweries. The challenge for individual businesses is turning those visits into stronger performance through positioning, hospitality, and giving customers a clear reason to choose their taproom.Read More

What does the 2026 consumer landscape really signal for craft beer? This analysis breaks down the latest Brewers Association and Harris Poll Consumer Survey through a SWOT-style lens, separating meaningful trends from distracting noise. From stronger engagement among current craft drinkers to challenges reaching the broader population, the findings reveal where craft still has momentum and where brewers may need to focus their efforts. For anyone trying to understand today’s craft beer consumer, the data offers a useful view of the opportunities, risks, and shifting occasions shaping the category.Read More