The Art & Science of the Sales Pitch
This seminar emphasizes consultative selling, focusing on customer needs, data-driven strategies, and effective presentations.Read More
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Brewers Association (BA) members have online access to all recorded seminars, webinars, and presentations hosted by the BA. This archive includes seminars from the Craft Brewers Conference® dating back to 2012, webinars dating back to 2005, and other presentations such as member town halls, presentations to state brewers' guilds, and those presented at the Great American Beer Festival®.
This seminar emphasizes consultative selling, focusing on customer needs, data-driven strategies, and effective presentations.Read More
Learn proven strategies for smoothly hosting private brewery events—setting clear expectations, communication templates, and event planning tools.Read More
The 13-week cash flow model helps breweries manage cash flow by tracking income and expenses quarterly. This seminar provides a template you can mold to fit your individual needs.Read More
Learn how craft breweries can legally and effectively partner with college athletes through NIL agreements while navigating compliance and maximizing brand impact.Read More
This seminar teaches breweries how to evolve from tactical purchasing to strategic sourcing—leveraging planning, supplier partnerships, contracts, and tech to reduce costs and improve input efficiency.Read More
Learn to boost beer sales by understanding today’s diverse consumers, leveraging flavor, format, price, placement, and experiential insights.Read More
Discover how consumer-focused strategies helped breweries turn industry challenges into growth opportunities amid rising costs and competition.Read More
Brewers can implement an in‑house yeast management program: propagate healthy yeast, count cells, pitch accurately, and maintain consistency. Read More
Explore brewing with ancient grains and alternative sugars, balancing flavor innovation with technical brewing considerations. Read More
This seminar provides essential strategies for successfully prospecting and securing meetings with decision-makers at on- and off-premise retailers.Read More
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