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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
Controlling costs is important to the success of any craft brewery. These days, it’s absolutely critical. This seminar gives you the perspective of a marketing director, a brewery owner, and a taproom general manager on best practices for keeping the …Read More
This seminar will consider the principles and practical methods at work in different types of fermented foods. Content will range from familiar fermentation types (yeast and lactobacillus) in bread and fermented vegetables, to less familiar types like vinegar and kombucha. …Read More
In late 2020, after conducting a lengthy feasibility study and RFI process, the Beer Industry Electronic Commerce Coalition (BIECC) selected a company to build, manage, and maintain an industry Master Product Catalog (MPC). The vision behind the MPC is simple: …Read More
Are can cartons worth the extra cost? Does a 16-ounce can grab more attention than a 12-ounce? Is it a big deal if you use a different color for each of your SKUs? Sending your packaging to retail is nerve racking enough …Read More
In this seminar, we discuss how to convert your once-bustling hospitality program to a virtual and contact-free experience that your customers appreciate and continue to return to during this unprecedented time. You’ll be guided through how to pivot to a new business …Read More
With the craft industry getting tougher and tougher, you need to upgrade the selling skills for your sales team in order to compete properly in todays marketplace. Learn how to move your team from relationship selling to a more value-based …Read More
You don’t need a million-dollar marketing budget to attract positive press. If you have some creativity, patience, and a few writing chops you can get your name in the news without spending money on pricey ad buys or public relations …Read More
Different locations, different customer bases, different budgets… it’s nearly impossible to effectively talk about craft beer marketing best practices when there are as many different needs and goals as there are breweries. But fear not – we’ve determined a few …Read More
We all know that craft beer drinkers today are always asking the question, “What’s new?” How we respond to that question as brewers is different for everyone. Join moderator Garrett Marrero of Maui Brewing Company and speakers Neil Fisher (WeldWerks …Read More
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