Cannabis is not new to the craft beer industry or consumer, but legal cannabis is. In this session, we will breakdown the legal cannabis landscape, the exploding cannabis beverage (and new cannabeer) market, and uncover the risks and opportunities cannabis brings to craft brewers across all markets. As more and more global beverage alcohol companies dive-in, you must understand the current and potential impact of cannabis on craft beer. YES, overlap, substitution, and pairing does exist, BUT craft brewers are in a unique position to take advantage of innovation opportunities, consumer synergies, new flavors/ingredients, partnerships, tourism, and more that legal cannabis brings to the table.
Crafting an Intersection: Cannabis, Beer and Cannabeers
Craft Brewers Conference 2019
Location: Denver, Colorado
Speakers: Jessica Lukas