Advertise

Visibility Kit

U.S. Craft Brewing Stats

7,348+

Craft Breweries

3,900+

Breweries in Planning

2

Brewery Openings Per Day

72%

Brewers Association Brewery Members

4%

Growth in 2018 (by volume)

Reach the professional brewing community through numerous visibility opportunities in print and online.

Review all opportunities to reach our members by selecting the tabs at the top of this page, or you can check out all Brewers Association advertising and sponsorship opportunities by downloading our Visibility Kit.

Brewers Association events also offer unique opportunities to reach the craft beer industry. Visit their respective websites to learn more:

Brewers Association Membership: 10,849 Total Members

  • Brewery Members: 7,391
  • Allied Trade Members: 1,787
  • Individual Members: 1,080
  • Wholesalers: 438
  • Craft Beer Retailers: 116
  • Educational Members: 37

The New Brewer

U.S. Craft Brewing Stats

28,000+

Circulation

37,500+

Readership

30

Countries Delivered

Tap into the lucrative craft brewing industry by advertising in America’s premier professional brewing magazine, The New Brewer®. Over 37,500 brewing industry professionals read The New Brewer.

Packed with brewing techniques, business and marketing issues and operations information, The New Brewer is a trusted and often referenced guide to success in the brewing industry. Brewery owners, brewers, marketing directors, operations managers and other industry professionals turn to The New Brewer for the advice and knowledge they need to succeed, and they’ll turn to your business when they see your advertisement on the pages of this valuable resource.

The New Brewer reports trends, technical information, news from the federal, court and state levels of industry regulation, new products available in the brewing world, recent sales data and statistics for the craft beer industry, an up-to-date supplier list, events and beer happenings and much, much more!

If interested in submitting a press release, send to editor Jill Redding: jill@brewersassociation.org

Preview a FREE copy of The New Brewer


2019 Editorial Calendar and Advertising Deadlines

Issue Editorial Focus Space Close Artwork Due Mail Date
January/February Taprooms November 30, 2018 December 7, 2018 Mid-January
March/April Strategies for Success / CBC Denver Preview February 1 February 8 Mid-March
May/June Industry Review March 29 April 5 Mid-May
July/August Technical Brewing/Brewery Operations May 31 June 7 Mid-July
September/October Sales & Marketing July 26 August 2 Mid-September
November/December Raw Materials / Barley & Hops / Crop Reports September 27 October 4 Mid-November

Pricing & Sizes

Trim Size Price
Back Cover (8.625″w x 11.125″h) $2,755
Inside Back Cover (8.625″w x 11.125″h) $2,475
Inside Front Cover (8.625″w x 11.125″h) $2,475
Full Page (Bleed: 8.625″w x 11.125″h; No Bleed: 7.5″w x 9.5″h) $2,100
2/3 Page Vertical (4.9″w x 9.5″h) $1,450
1/2 Page Vertical (4.9″w x 7″h) $1,250
1/2 Page Horizontal (7.5″w x 4.68″h) $1,055
1/3 Page Vertical (2.33″w x 9.5″h) $865
1/3 Page Square (4.9″w x 4.68″h) $775
1/4 Page Horizontal (4.9″w x 3.375″h) $605
1/6 Page Vertical (2.33″w x 4.68″h) $495

Full-page Trim Size: 8.375″ w x 10.875″h; Live area: 7.25″ w x 10.375″ h

Use these templates for an example of full-page trim sizing: PDF PSD

For metric sizing: Metric Sizing

Stand-out Specialty Opportunities
Three-page Gatefold $8,600
Double (Six-page) Gatefold $16,000
Full-page Translucent Ad $8,000
Bound-in Full-page Ad Insert (with Perforated Edge) $5,850
Bound-in 7″w x 5″h Ad Insert (with Perforated Edge) $3,500

Note: Price and availability of specialty opportunities may vary by issue

Book more than one advertisement and save!

The New Brewer Ad Sizes / Placements Single issue net rate 2-3 issue net rate (-5% discount) 4-5 issue net rate (-10% discount) 6 issue net rate (-15% discount)
Back Cover $2,755 $2,617.25 $2,479.50 $2,341.75
Inside Front Cover $2,475 $2,351.25 $2,227.50 $2,103.75
Inside Back Cover $2,475 $2,351.25 $2,227.50 $2,103.75
Full Page (with Bleed) $2,100 $1,995.00 $1,890.00 $1,785.00
Full Page (no bleed) $2,100 $1,995.00 $1,890.00 $1,785.00
2/3 Page Vertical $1,450 $1,377.50 $1,305.00 $1,232.50
1/2 Page Vertical $1,250 $1,187.50 $1,125.00 $1,062.50
1/2 Page Horizontal $1,055 $1,002.25 $949.50 $896.75
1/3 Page Vertical $865 $821.75 $778.50 $735.25
1/3 Page Square $775 $736.25 $697.50 $658.75
1/4 Page Horizontal $605 $574.75 $544.50 $514.25
1/6 Page Vertical $495 $470.25 $445.50 $420.75

Artwork Specifications: High resolution PDF, EPS or JPG files accepted. Adobe CS5 with art/fonts are also accepted.


Advertising Policy

The Brewers Association is a trade association representing America’s small and independent breweries. As such it is important for the BA to adhere to advertising standards and guidelines for its members.

The New Brewer Advertising Policy

The New Brewer Online

23,000+

Emails Delivered

43,000+

Page Views per Month

$2,500

Two-month Sponsorship

The New Brewer® online is the complete online version of The New Brewer magazine, and is available to all Brewers Association members.

All digital advertisements in The New Brewer online will link directly to advertisers’ websites for immediate web exposure.

Preview a FREE copy of The New Brewer

Below are the benefits included with sponsorship:

Upgrades and Additional Functionality
Animation $450
Video $450

Advertising Policy

The Brewers Association is a trade association representing America’s small and independent breweries. As such it is important for the BA to adhere to advertising standards and guidelines for its members.

The New Brewer Advertising Policy


Brewers Association Forum Sponsorship

46,000+

Pageviews per month

22,000+

BA Forum Digest Emails Sent per Day

$2,250

Monthly Sponsorship

The Brewers Association (BA) Forum is a moderated online discussion forum and the ultimate networking tool for the brewing industry, where members suggest solutions to issues, post comments or reply to other people’s inquiries, etc. In addition, a BA Forum Digest email is sent to 22,000+ members on a daily basis. Advertising opportunities associated with the BA Forum include the following:

Daily Email Sent to All Members of the Brewers Association

Get directly delivered to member inboxes each afternoon to stay top of mind when they’re seeking products and services. Your banner ad is the first thing prospects will see when they open the email.

BA Forum Home Page

The BA Forum home page is where all members land to find advice, equipment, ingredients, best practices, recent news and much more. Tie your brand to this interactive community.

BA Forum Topic Page

There are 14 topics on the Forum, and your logo will be recognized and tied to them all!

Specs

Forum Digest Email: 728 pixels w x 90 pixels h banner ad

Web Forum: 150 pixels w x 90 pixels h logo

Image File Format: JPG, PNG, or GIF (non-animated)

Image Resolution: 72 dpi

Color Format: RGB

File Size: 50kb maximum

Submit artwork five business days before campaign start date. Space must be reserved two weeks prior to the campaign start date unless otherwise approved. Artwork is subject to approval.

Advertising Policy

The Brewers Association is a trade association representing America’s small and independent breweries. As such it is important for the BA to adhere to advertising standards and guidelines for its members.

BA Forum Advertising Policy


BrewersAssociation.org

141,000+

Visits per Month

388,000+

Page Views per Month

$750

Cost for Run of Site

$2,000

Cost for Site Section Sponsorship

Whenever brewing industry professionals need current, reliable information, they go to the source: BrewersAssociation.org. Here, they find stories and press releases about the latest trends and events in the brewing industry, plus special Members-Only pages with exclusive, proprietary resources, like technical information, industry survey data and marketing tools. Your advertisement on BrewersAssociation.org will ensure your company prominent visibility with the decision makers and thought leaders of the BA community.

Pricing

Pricing is structured as a flat rate of $750 per month for an unlimited number of banner impressions on BrewersAssociation.org, including tablet, mobile, and responsive impressions. Discounts are available for placements longer than two consecutive months.

Monthly site sections sponsorships are also available! Take an all-encompassing approach to reaching the professional brewing industry via all digital assets available through the Association. This visibility opportunity is perfect for product launches, new companies entering the marketplace and for special announcements that you want breweries to take notice of. Ask us how!

If you are a member of the Brewers Association, your advertisement will also run in the Members-Only section of the website.

Specs

Computer/Tablet: 728 pixels w x 90 pixels h

Phone/Responsive: 320 pixels w x 50 pixels h

Image Resolution: 72 dpi

Format: RGB

File Size: 50kb maximum

Image File Format JPG, PNG, or animated GIF

(Flash files will not be accepted)

Submit artwork five business days before campaign start date. Space must be reserved two weeks prior to the campaign start date unless otherwise approved. Artwork is subject to approval.

Advertising Policy

The Brewers Association is a trade association representing America’s small and independent breweries. As such it is important for the BA to adhere to advertising standards and guidelines for its members.

BrewersAssociation.org Advertising Policy

Other Web Advertising

If your business is also geared toward homebrewers, you might consider advertising on HomebrewersAssociaton.org. Or, if you’re looking to reach the general craft beer consumer, advertising on CraftBeer.com is another option.


CraftBeer.com

368,000+

Visits per Month

484,000+

Page Views per Month

$750

Cost for Run of Site

Your banner advertisement will reach thousands of avid beer enthusiasts whose interests range from homebrewing and brewery news to beer pairings and slow food.

CraftBeer.com is also the source for information on American Craft Beer Week, an event celebrated nationwide by breweries and beer lovers.

Pricing

Pricing is structured as a flat rate of $750 per month for an unlimited number of banner impressions on CraftBeer.com, including tablet, mobile, and responsive impressions. Discounts are available for placements longer than two consecutive months.

Site section sponsorships are also available! This visibility opportunity affords the very best opportunity to engage with craft beer enthusiasts around the country. It’s perfect for product launches, new companies entering the marketplace that want to introduce themselves and for special announcements that you want breweries and consumers alike to be aware. Ask us how!

Specs

Computer: 200 pixels w x 200 pixels h

Tablet: 728 pixels w x 90 pixels h

Phone: 320 pixels w x 50 pixels h

Image Resolution: 72 dpi

Format: RGB

File Size: 50kb maximum

Image File Format JPG, PNG, or animated GIF

(Flash files will not be accepted)

Submit artwork five business days before campaign start date. Space must be reserved two weeks prior to the campaign start date unless otherwise approved. Artwork is subject to approval.

Advertising Policy

Advertising on CraftBeer.com is subject to the CraftBeer.com Advertising Policy.

Other Web Advertising

If your business is also geared toward homebrewers, you might consider advertising on HomebrewersAssociaton.org. Or, if you’re looking to reach the professional craft brewing industry, advertising on BrewersAssociation.org is another option.

Events

There are many advertising and sponsorship opportunities at Brewers Association events. Start your planning for 2019!

Craft Brewers Conference® & BrewExpo America®

Sponsoring or advertising at the Craft Brewers Conference & BrewExpo America will provide your company an increased level of exposure in front of 15,000+ devoted brewers, brewery managers and restaurant personnel, who will see your company both during the conference and afterwards when they refer to the program and seminar recordings.

Sponsorship Opportunities

April 19-22, 2020 | San Antonio, TX

Great American Beer Festival®

Reach 62,000+ festival attendees at the moment they love beer the most—during the internationally recognized Great American Beer Festival. Many sponsorship opportunities. Make your plans now.

Sponsorship Opportunities

October 3-5, 2019 | Denver, CO

SAVOR®: An American Beer & Food Experience

SAVOR offers a memorable craft beer and food experience to a limited number of attendees. Event tickets have consistently sold out extremely quickly. Sponsorship options include Supporting Partners and SAVOR Supporters.

TBD 2020 | Washington, DC

World Beer Cup®

Every two years, a highly qualified professional panel of beer judges honors the top three beers in nearly 91 categories with gold, silver and bronze awards.

The World Beer Cup, often referred to as “The Olympics of Beer Competitions,” is the most prestigious beer competition in the world.

April 22, 2020 | San Antonio, TX


Sponsorship Opportunities

Photo of Kari Harrington

Kari Harrington

Business Development Manager for Advertising & Sponsorship (West)

303.447.0816 X 167

kari@brewersassociation.org

Photo of Tom McCrory

Tom McCrory

Business Development Manager for Advertising & Sponsorship (East)

303.447.0816 X 151

mccrory@brewersassociation.org