Advertise

Visibility Opportunities

U.S. Craft Brewing Stats

7,500+

Craft Breweries

3,000+

Breweries in Planning

2

Brewery Openings Per Day

72%

Brewers Association Brewery Members

4%

Growth in 2019 so far (by volume)

Reach the professional brewing community through numerous visibility opportunities in print and online.

Review all opportunities to reach our members by selecting the tabs at the top of this page.

Brewers Association events also offer unique opportunities to reach the craft beer industry. Visit their respective websites to learn more:

Brewers Association Membership: 9,900+ Total Members

  • Brewery Members: 6,700+
  • Allied Trade Members: 1,700+
  • Individual Members: 1,000+
  • Wholesalers: 400+
  • Craft Beer Retailers: 100+

The New Brewer

U.S. Craft Brewing Stats

29,000+

Circulation

50,000+

Readership

30

Countries Delivered

Tap into the lucrative craft brewing industry by advertising in America’s premier professional brewing magazine, The New Brewer®. Over 50,000 brewing industry professionals read The New Brewer.

Packed with brewing techniques, business and marketing issues and operations information, The New Brewer is a trusted and often referenced guide to success in the brewing industry. Brewery owners, brewers, marketing directors, operations managers and other industry professionals turn to The New Brewer for the advice and knowledge they need to succeed, and they’ll turn to your business when they see your advertisement on the pages of this valuable resource.

The New Brewer reports trends, technical information, news from the federal, court and state levels of industry regulation, new products available in the brewing world, recent sales data and statistics for the craft beer industry, an up-to-date supplier list, events and beer happenings and much, much more!

If interested in submitting a press release, send to editor Jill Redding: jill@brewersassociation.org

Preview a FREE copy of The New Brewer


2020 Editorial Calendar and Advertising Deadlines

Issue Editorial Focus Space Close Artwork Due Mail Date
January/February Sustainability November 29, 2019 December 6, 2019 Mid-January
March/April International Brewing / CBC San Antonio Preview January 31 February 7 Mid-March
May/June Industry Review March 27 April 3 Mid-May
July/August Technical Brewing / Brewery Operations May 29 June 5 Mid-July
September/October Sales & Marketing July 31 August 7 Mid-September
November/December Raw Materials September 25 October 2 Mid-November

Pricing & Sizes

Trim Size Price
Back Cover (8.625″w x 11.125″h) $2,840
Inside Back Cover (8.625″w x 11.125″h) $2,550
Inside Front Cover (8.625″w x 11.125″h) $2,550
Full Page (Bleed: 8.625″w x 11.125″h; No Bleed: 7.5″w x 9.5″h) $2,165
2/3 Page Vertical (4.9″w x 9.5″h) $1,495
1/2 Page Vertical (4.9″w x 7″h) $1,290
1/2 Page Horizontal (7.5″w x 4.68″h) $1,090
1/3 Page Vertical (2.33″w x 9.5″h) $890
1/3 Page Square (4.9″w x 4.68″h) $800
1/4 Page Horizontal (4.9″w x 3.375″h) $625
1/6 Page Vertical (2.33″w x 4.68″h) $510

Full-page Trim Size: 8.375″ w x 10.875″h; Live area: 7.25″ w x 10.375″ h

Use these templates for an example of full-page trim sizing: PDF PSD

For metric sizing: Metric Sizing

Stand-out Specialty Opportunities
Three-page Gatefold $8,600
Double (Six-page) Gatefold $16,000
Full-page Translucent Ad $8,000
Bound-in Full-page Ad Insert (with Perforated Edge) $5,850
Bound-in 7″w x 5″h Ad Insert (with Perforated Edge) $3,500

Note: Price and availability of specialty opportunities may vary by issue

Book more than one advertisement and save!

The New Brewer Ad Sizes / Placements Single issue net rate 2-3 issue net rate (-5% discount) 4-5 issue net rate (-10% discount) 6 issue net rate (-15% discount)
Back Cover $2,840 $2,698.00 $2,556.00 $2,414.00
Inside Front Cover $2,550 $2,422.50 $2,295.00 $2,167.50
Inside Back Cover $2,550 $2,422.50 $2,295.00 $2,167.50
Full Page (with Bleed) $2,165 $2,056.75 $1,948.50 $1,840.25
Full Page (no bleed) $2,165 $2,056.75 $1,948.50 $1,840.25
2/3 Page Vertical $1,495 $1,420.25 $1,345.50 $1,270.75
1/2 Page Vertical $1,290 $1,225.50 $1,161.00 $1,096.50
1/2 Page Horizontal $1,090 $1,035.50 $981.00 $926.50
1/3 Page Vertical $890 $845.50 $801.00 $756.50
1/3 Page Square $800 $760.00 $720.00 $680.00
1/4 Page Horizontal $625 $593.75 $562.50 $531.25
1/6 Page Vertical $510 $484.50 $459.00 $433.50

Artwork Specifications: High resolution PDF, EPS or JPG files accepted. Adobe CS5 with art/fonts are also accepted.


Advertising Policy

The Brewers Association is a trade association representing America’s small and independent breweries. As such it is important for the BA to adhere to advertising standards and guidelines for its members.

The New Brewer Advertising Policy

23,000+

Emails Delivered

43,000+

Page Views per Month

$2,500

Two-month Sponsorship

The New Brewer Online

The New Brewer® online is the complete online version of The New Brewer magazine, and is available to all Brewers Association members.

All digital advertisements in The New Brewer online will link directly to advertisers’ websites for immediate web exposure.

Preview a FREE copy of The New Brewer

Below are the benefits included with sponsorship:

TNB Current Issue

The New Brewer online Current Issue Page

With each new issue of The New Brewer online, we will send an email announcement to members with your logo prominently displayed with the image of The New Brewer cover.

Digital Home Page Advertisement

A full-page advertisement will brand the entire page left of the cover when readers access The New Brewer.

Vertical Advertisement

A vertical advertisement will display to the left of each spread providing additional exposure to all readers for the entire duration of viewing the publication

The New Brewer online Email Announcement

With each new issue of The New Brewer online, we will send an email announcement to members with your logo prominently displayed with the image of The New Brewer cover.

Upgrades and Additional Functionality
Animation $450
Video $450

Advertising Policy

The Brewers Association is a trade association representing America’s small and independent breweries. As such it is important for the BA to adhere to advertising standards and guidelines for its members.

The New Brewer Advertising Policy

Brewers Association Forum Sponsorship

46,000+

Pageviews per month

22,000+

BA Forum Digest Emails Sent per Day

$2,250

Monthly Sponsorship

The Brewers Association (BA) Forum is a moderated online discussion forum and the ultimate networking tool for the brewing industry, where members suggest solutions to issues, post comments or reply to other people’s inquiries, etc. In addition, a BA Forum Digest email is sent to 22,000+ members on a daily basis. Advertising opportunities associated with the BA Forum include the following:

Daily Email Sent to All Members of the Brewers Association

Get directly delivered to member inboxes each afternoon to stay top of mind when they’re seeking products and services. Your banner ad is the first thing prospects will see when they open the email.

BA Forum Home Page

The BA Forum home page is where all members land to find advice, equipment, ingredients, best practices, recent news and much more. Tie your brand to this interactive community.

BA Forum Topic Page

There are 14 topics on the Forum, and your logo will be recognized and tied to them all!

Specs

Forum Digest Email: 728 pixels w x 90 pixels h banner ad

Web Forum: 150 pixels w x 90 pixels h logo

Image File Format: JPG, PNG, or GIF (non-animated)

Image Resolution: 72 dpi

Color Format: RGB

File Size: 50kb maximum

Submit artwork five business days before campaign start date. Space must be reserved two weeks prior to the campaign start date unless otherwise approved. Artwork is subject to approval.

Advertising Policy

The Brewers Association is a trade association representing America’s small and independent breweries. As such it is important for the BA to adhere to advertising standards and guidelines for its members.

BA Forum Advertising Policy


BrewersAssociation.org

104,000+

Visits per Month

255,000+

Page Views per Month

$750

Cost for Run of Site

$2,000

Cost for Site Section Sponsorship

Whenever brewing industry professionals need current, reliable information, they go to the source: BrewersAssociation.org. Here, they find stories and press releases about the latest trends and events in the brewing industry, plus special Members-Only pages with exclusive, proprietary resources, like technical information, industry survey data and marketing tools. Your advertisement on BrewersAssociation.org will ensure your company prominent visibility with the decision makers and thought leaders of the BA community.

Pricing

Pricing is structured as a flat rate of $750 per month for an unlimited number of banner impressions on BrewersAssociation.org, including tablet, mobile, and responsive impressions. Discounts are available for placements longer than two consecutive months.

Monthly site sections sponsorships are also available! Take an all-encompassing approach to reaching the professional brewing industry via all digital assets available through the Association. This visibility opportunity is perfect for product launches, new companies entering the marketplace and for special announcements that you want breweries to take notice of. Ask us how!

If you are a member of the Brewers Association, your advertisement will also run in the Members-Only section of the website.

Specs

Computer/Tablet: 728 pixels w x 90 pixels h

Phone/Responsive: 320 pixels w x 50 pixels h

Image Resolution: 72 dpi

Format: RGB

File Size: 50kb maximum

Image File Format JPG, PNG, or animated GIF

(Flash files will not be accepted)

Submit artwork five business days before campaign start date. Space must be reserved two weeks prior to the campaign start date unless otherwise approved. Artwork is subject to approval.

Advertising Policy

The Brewers Association is a trade association representing America’s small and independent breweries. As such it is important for the BA to adhere to advertising standards and guidelines for its members.

BrewersAssociation.org Advertising Policy


CraftBeer.com

368,000+

Visits per Month

484,000+

Page Views per Month

$750

Cost for Run of Site

Your banner advertisement will reach thousands of avid beer enthusiasts whose interests range from homebrewing and brewery news to beer pairings and slow food.

CraftBeer.com is also the source for information on American Craft Beer Week, an event celebrated nationwide by breweries and beer lovers.

Pricing

Pricing is structured as a flat rate of $750 per month for an unlimited number of banner impressions on CraftBeer.com, including tablet, mobile, and responsive impressions. Discounts are available for placements longer than two consecutive months.

Site section sponsorships are also available! This visibility opportunity affords the very best opportunity to engage with craft beer enthusiasts around the country. It’s perfect for product launches, new companies entering the marketplace that want to introduce themselves and for special announcements that you want breweries and consumers alike to be aware. Ask us how!

Specs

Computer: 240 pixels w x 400 pixels h

Tablet: 728 pixels w x 90 pixels h

Phone: 320 pixels w x 50 pixels h

Image Resolution: 72 dpi

Format: RGB

File Size: 50kb maximum

Image File Format JPG, PNG, or animated GIF

(Flash files will not be accepted)

Submit artwork five business days before campaign start date. Space must be reserved two weeks prior to the campaign start date unless otherwise approved. Artwork is subject to approval.

Advertising Policy

Advertising on CraftBeer.com is subject to the CraftBeer.com Advertising Policy.


Power Hour Sponsorship

23,000+

Emails Delivered

1,500+

Power Hour Monthly Pageviews

$1,500

Cost

Power Hours are an invaluable resource to members allowing listeners during and after the presentation to dive deep into trends, information and thought leadership on important topics shaping and affecting the craft beer industry. Tie your brand to this content published eight times per year. Topics include, but are not limited to: the craft consumer, government affairs, off-premise sales, on-premise sales, hazard assessments and yearly malt harvest update.

Email Announcement

Your logo and banner ad will be featured on the email sent to all Brewers Association members promoting the Power Hour.

Power Hour Home Page on BrewersAssociation.org

Your logo will be front and center on the web page promoting the upcoming Power Hour. All traffic will be driven to this website to find out more information on the presenter and topic.

Power Hour Archive

Your Brand will be archived with the Power Hour sponsored for decades, as a constant reminder that your company helped make the content possible.

Power Hour Recognition During Presentation

Your company will be recognized visually with a logo at the beginning of the presentation, and the moderator will also think your company personally for sponsoring this particular session. 

Specs

Email Announcement: 300 pixels w x 350 pixels static banner ad and logo

Power Hour Home Page & Archive Page: static logo

Presentation Recognition: static logo

Image File Format: GIF, JPG, PNG

Image Resolution: 72 dpi

Format: RGB

File Size: 50kb maximum

Events

There are many advertising and sponsorship opportunities at Brewers Association events. Start your planning for 2020!

Craft Brewers Conference® & BrewExpo America®

Sponsoring or advertising at the Craft Brewers Conference & BrewExpo America will provide your company an increased level of exposure in front of 15,000+ devoted brewers, brewery managers and restaurant personnel, who will see your company both during the conference and afterwards when they refer to the program and seminar recordings.

Sponsorship Opportunities

April 19-22, 2020 | San Antonio, TX

Great American Beer Festival®

Reach 62,000+ festival attendees at the moment they love beer the most—during the internationally recognized Great American Beer Festival. Many sponsorship opportunities. Make your plans now.

Sponsorship Opportunities

September 24-26, 2020 | Denver, CO

SAVOR®: An American Beer & Food Experience

SAVOR offers a memorable craft beer and food experience to a limited number of attendees. Event tickets have consistently sold out extremely quickly. Sponsorship options include Supporting Partners and SAVOR Supporters.

TBD, 2020 | Washington, DC

World Beer Cup®

Every two years, a highly qualified professional panel of beer judges honors the top three beers in nearly 91 categories with gold, silver and bronze awards.

The World Beer Cup, often referred to as “The Olympics of Beer Competitions,” is the most prestigious beer competition in the world.

April 22, 2020 | San Antonio, TX

23,000

BA Members per Update

$750

per Update

Available updates in 2019 (dates subject to change): 11/6, 11/13, 11/20, 12/4, 12/11, 12/18

Brewers Association Weekly Member Update Sponsored Content

The Brewers Association Weekly Member Update is our definitive e-newsletter about the latest research, resources, events, news, and other happenings in the craft beer industry. Reinforce your company as a subject matter expert and provide valuable business information by running sponsored content in the BA Weekly Member Update.

Examples of sponsored content layout in e-newsletter:

Sponsored Email Header Sample

Specs

Image: 3:2 ratio, min. width of 600px, max file size: 120kb, no copy added to image (copy that exists in the image is ok— see Briess example above)

Headline: 30-70 characters including spaces

Synopsis: 180-270 characters including spaces

Content: Should be educational in nature and provide the reader with insight into an issue, solve a problem and help make a business decision.  Content should not explore only one specific product or solution, rather help the reader make an informed decision. All submitted content and images will be reviewed and approved by the Brewers Association

Advertising Policy

The Brewers Association is a trade association representing America’s small and independent breweries. As such it is important for the BA to adhere to advertising standards and guidelines for its members.

BrewersAssociation.org Advertising Policy


Sponsorship Opportunities

Photo of Kari Harrington

Kari Harrington

Business Development Manager for Advertising & Sponsorship (West)

303.447.0816 X 167

kari@brewersassociation.org

Photo of Tom McCrory

Tom McCrory

Business Development Manager for Advertising & Sponsorship (East)

303.447.0816 X 151

mccrory@brewersassociation.org