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Brewers Association (BA) members have online access to all recordings of Craft Brewers Conference® sessions and BA Collab Hour webinars from the past five years.
Looking for something older? Contact our Membership team at info@brewersassociation.org.
This session explores forecasting methods, contract structures, adjustment strategies, and alternative sourcing models that breweries can use to enhance cost control and ingredient consistency.Read More
This session shows breweries how to use bold, disruptive marketing to stand out in a crowded market, offering real-world strategies, case studies, and tools to challenge norms, win internal buy-in, and turn daring ideas into measurable growth.Read More
This research presentation reveals how Gen Z’s shifting drinking behaviors are reshaping beverage choices and offers data-backed strategies for breweries to attract non-drinkers, retain lighter drinkers, and close the gap between what Gen Z wants and what the industry delivers.Read More
This session demonstrates how breweries can use key financial and operational benchmarks to spot profit leaks, compare performance to industry standards, and build a scorecard that drives stronger margins, cash flow, and continuous financial improvement.Read More
This session shows breweries how to turn packaging into a powerful storytelling tool that drives trial, loyalty, and shelf velocity, offering practical frameworks, creative principles, and case studies to help cans stand out and build lasting brand love.Read More
This session explores the full spectrum of dry-hop alternatives—pellets, leaf, extracts, and fractions—and demonstrates how strategic process changes can maximize aroma retention while improving tank performance and sustainability.Read More
This session outlines a practical, repeatable approach to building a high-performing brewery sales team through clear role definitions, effective onboarding, ongoing training, and coaching systems that drive accountability, skill growth, and sustainable results.Read More
From stronger photography and affordable set design to strategic short-form video, this session teaches breweries practical, accessible techniques for producing authentic, high-impact visual content that elevates brand storytelling and boosts digital engagement.Read More
This session shares five practical, time-saving strategies small breweries can use to reduce operational costs by leveraging industry relationships, vendor negotiations, guild resources, smarter contracting, and cooperative purchasing.Read More
This session teaches breweries how to turn distributor attention into sustained action by building strong partnerships, earning mindshare in crowded portfolios, avoiding common pitfalls, and using strategic planning and communication to drive measurable revenue growth.Read More
This session shows how distribution-focused craft breweries can use market data to identify and “own” a clear, defensible point of differentiation, helping build resilient brands in a crowded, price-sensitive market.Read More
This session demystifies China’s beer market for American brewers, offering a practical, experience-based framework to evaluate export viability, understand real economics and risks, and identify when and how China can make sense as part of a disciplined growth strategy.Read More
The material in this Members-Only page is made possible by BA membership dues. It is the property of the Brewers Association and is not intended to be shared, in this, or any altered form, outside of our network of member companies. This information should be considered private and not public.
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