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Sponsored Content Opportunities

Print Advertising Digital Advertising Events Sponsored Content

Sponsored Content opportunities reinforce your company as an expert and provide valuable business information to readers. Sponsored content differs from other advertising opportunities as its educational nature provides the reader with insight into an issue, solution to a problem and/or information to help make a business decision.

  1. Advertise

Be featured on the home page of BrewersAssociation.org for two weeks, linking to the article on your website. 

20,000+
Average Monthly Visits

$2,000
Cost

Example of sponsored content on home page:

Image: 3:2 ratio, min. width of 900px, min. height of 600px max file size: 120kb, no copy added to image

Company logo: Hi-res png, eps or psd, background must be clear/transparent

Headline: 30-70 characters including spaces

Advertising Policy

The Brewers Association is a trade association representing America’s small and independent breweries. As such it is important for the BA to adhere to advertising standards and guidelines for its members.

BrewersAssociation.org Advertising Policy

Brewers Association Partner Email

A dedicated email allowing you to showcase and promote new products and services directly to our members’ inboxes. It’s an exciting way to engage our brewery members!

21,000+
BA Members

$4,500
Cost

Example of partner email:

BA Partner Mail

Dimensions: 1200 pixels wide x 800 pixels tall

Image Resolution:  72 dpi

Format: RGB

File Size: 100kb maximum

Image file format: GIF, PNG, or JPG  (no animation)

Text: Headline and brief text describing offer

Advertising Policy

The Brewers Association is a trade association representing America’s small and independent breweries. As such it is important for the BA to adhere to advertising standards and guidelines for its members.

BrewersAssociation.org Advertising Policy

Brewers Association Weekly Member Update

The Brewers Association Weekly Member Update is our definitive e-newsletter about the latest research, resources, events, news, and other happenings in the craft beer industry. Reinforce your company as a subject matter expert and provide valuable business information by running sponsored content in the BA Weekly Member Update.

21,000+
Emails Delivered

$2,000
per newsletter

Examples of sponsored content layout in e-newsletter:

Full length example of e-newsletter layout

Sponsored Content Sample
Sponsored Email Header Sample

Image: 3:2 ratio, min. width of 1200px, min. height of 800px max file size: 120kb, no copy added to image

Company logo: Hi-res png, eps or psd, preferably with no background

Headline: 30-70 characters including spaces

Synopsis: 180-270 characters including spaces

Content: Should be educational in nature and provide the reader with insight into an issue, solve a problem and help make a business decision.  Content should not explore only one specific product or solution, rather help the reader make an informed decision. Sponsored content is considered editorial content and needs to meet our editorial standards and follow our Brewers Association Style Guidelines. All content in The New Brewer is edited to meet those standards and guidelines. All submitted content and images will be reviewed and approved by the Brewers Association.

Advertising Policy

The Brewers Association is a trade association representing America’s small and independent breweries. As such it is important for the BA to adhere to advertising standards and guidelines for its members.

BrewersAssociation.org Advertising Policy

The New Brewer

As America’s premier professional brewing magazine, The New Brewer reports on trends, technical information, news about federal & state industry regulation, new products, sales data, industry statistics, supplier lists, events and much, much more! 

21,000+
Circulation
31,500+
Readership
60
Countries Delivered
$3,000
per Issue

Example of sponsored content in The New Brewer:

Headline – up to 7 words: May be edited for content and fit.

Body – up to 600 words: May be edited for content and fit.

Company info paragraph at end of body: Included in total word count max.

1 photo – 300dpi: 1MB + file size. No web resolution photos.

1 company logo: Vector preferred (.ai or .eps). High Res .jpg, .tif or .eps accepted. No web resolution logos.

Content: Should be educational in nature and provide the reader with insight into an issue, solve a problem and help make a business decision. Content should not explore only one specific product or solution, rather help the reader make an informed decision. All submitted content and images will be reviewed and approved by the Brewers Association.

Advertising Policy

The Brewers Association is a trade association representing America’s small and independent breweries. As such it is important for the BA to adhere to advertising standards and guidelines for its members.

The New Brewer Advertising Policy

BA Collab Hour Series

The BA Collab Hour is a webinar series produced by the Brewers Association, featuring industry experts who will share the latest and greatest facts, data, analysis, and more to help brewers stay relevant and succeed. 

BA Collab Hour Series: Sponsored Webinar – $2,500

Share your expertise and industry knowledge by hosting an online webinar, establishing your company as a thought leader delivering valuable content to the professional brewing community. The Collab Hour is a 60-minute webinar that offers you the platform to present your content. You provide the content and speakers, and we’ll provide a host. Our Platform allows the ability to present slides and be on video, as well as interact with attendees via an online chat and question-and-answer feature.

Examples:

Banner advertisement on intro screen, which will be visible before presentation starts
Logo on event registration page

Seminar proposal (applicable only to Sponsored Webinar): Provide a summary of your intended presentation for review by our Technical staff at least two weeks prior to your scheduled seminar date.

Logo:

  • 300 dpi
  • EPS file preferred; High resolution JPG also acceptable

 Two banner advertisements (creative can be the same or different):

  • One for the webinar registration page and replay page
  • One for the BrewersAssociation.org for the month of your scheduled webinar
    • Desktop: 728 pixels wide x 90 pixels tall
    • Mobile: 320 pixels wide x 50 pixels tall
    • Image Resolution: 72 dpi
    • Format: RGB only, No CMYK files
    • File Size: 100kb maximum
    • Image File Format: GIF, JPG, animated GIF

Banner advertisement for intro screen and attendee Thank You email:

  • Dimensions: 1200 x 628 pixels
  • The banner ads for the intro screen and Thank You email are the same dimensions. You have the option of providing two unique banners or one for both placements. This banner will not be clickable.

Interested in Sponsored Content Advertising?

Contact us

Get in touch with our sponsorship specialist

Kim Derr

Sales Manager

Email Kim

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