Sponsored Content Opportunities

Sponsored Content opportunities reinforce your company as an expert and provide valuable business information to readers. Sponsored content differs from other advertising opportunities as its educational nature provides the reader with insight into an issue, solution to a problem and/or information to help make a business decision.

Brewers Association Weekly Member Update

The New Brewer

  1. Advertise

Brewers Association Weekly Member Update

The Brewers Association Weekly Member Update is our definitive e-newsletter about the latest research, resources, events, news, and other happenings in the craft beer industry. Reinforce your company as a subject matter expert and provide valuable business information by running sponsored content in the BA Weekly Member Update.

23,000
BA Members per Update

$1,500
per newsletter

Examples of sponsored content layout in e-newsletter:

Full length example of e-newsletter layout

Sponsored Content Sample
Sponsored Email Header Sample

Image: 3:2 ratio, min. width of 600px, max file size: 120kb, no copy added to image

Company logo: Hi-res png, eps or psd, preferably with no background

Headline: 30-70 characters including spaces

Synopsis: 180-270 characters including spaces

Content: Should be educational in nature and provide the reader with insight into an issue, solve a problem and help make a business decision.  Content should not explore only one specific product or solution, rather help the reader make an informed decision. Sponsored content is considered editorial content and needs to meet our editorial standards and follow our Brewers Association Style Guidelines. All content in The New Brewer is edited to meet those standards and guidelines. All submitted content and images will be reviewed and approved by the Brewers Association.

Advertising Policy

The Brewers Association is a trade association representing America’s small and independent breweries. As such it is important for the BA to adhere to advertising standards and guidelines for its members.

BrewersAssociation.org Advertising Policy

The New Brewer

As America’s premier professional brewing magazine, The New Brewer reports on trends, technical information, news about federal & state industry regulation, new products, sales data, industry statistics, supplier lists, events and much, much more! 

29,000+
Circulation
50,000+
Readership
30
Countries Delivered
$3,000
per Issue

Example of sponsored content in The New Brewer:

Headline – up to 7 words: May be edited for content and fit.

Body – up to 600 words: May be edited for content and fit.

Company info paragraph at end of body: Included in total word count max.

1 photo – 300dpi: 1MB + file size. No web resolution photos.

1 company logo: Vector preferred (.ai or .eps). High Res .jpg, .tif or .eps accepted. No web resolution logos.

Content: Should be educational in nature and provide the reader with insight into an issue, solve a problem and help make a business decision. Content should not explore only one specific product or solution, rather help the reader make an informed decision. All submitted content and images will be reviewed and approved by the Brewers Association.

Advertising Policy

The Brewers Association is a trade association representing America’s small and independent breweries. As such it is important for the BA to adhere to advertising standards and guidelines for its members.

The New Brewer Advertising Policy

Get in touch with our advertising specialists

Kari Harrington

Business Development Manager for Advertising & Sponsorship (West)

303.447.0816 X 167

Email Kari

Kevin Doidge

Business Development Manager for Advertising & Sponsorship (East)

303.447.0816 X 139

Email Kevin