The Brewers Association (BA) publishes the Marketing & Advertising Code to help brewers maintain high standards and act as responsible corporate citizens.

The BA Marketing and Advertising Code was developed by the BA Board of Directors and staff, and was adopted by the BA as official policy in February 2008. It was most recently updated in January 2024.

Advertising Complaint Process

If the Brewers Association receives a complaint regarding the marketing practices of a BA member, they will initially refer that complaint to the member brewery for a response to the complaint.

If this response is deemed unsatisfactory, the BA may convene a review panel of appropriate and unbiased participants for review and comment based on the advertising and marketing code guidelines.

After reviewing the above documents, you can submit can submit your complaint with the online form.