![marketing-and-selling](https://cdn.brewersassociation.org/wp-content/uploads/2021/01/CBC-sales-marketing.jpg)
The Benefits of Having Your Brands in the Beer Industry Master Product Catalog
In late 2020, after conducting a lengthy feasibility study and RFI process, the Beer Industry Electronic Commerce Coalition (BIECC) selected a company to build, manage, and maintain an industry Master Product Catalog (MPC). The vision behind the MPC is simple: …Read More