Give yourself permission to evaluate your brewery’s geographic distribution footprint, re-trench your sphere of customer influence and pull levers that set profitable strategy into motion: customer, community, time, expenses, profit, and culture. Our obligations to the customer and our brewery organizations are to create enduring and profitable businesses. It’s ok to think in terms of profitability, discipline of time spent, and evaluate what your community really is.

Learning Objectives:

Take a look at the financial impact of geographic distribution; Learn more about the effects of beer freshness; Identify, beyond perceived revenues, why you ship to each market