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Distributing your beer can be complicated whether you’re self-distributing or working with the three tier system. The resources in this section will you help with every step of building out your distribution program.
Things to Consider Distributor Commitment How is management committed to craft? Is the portfolio growing at a rate commensurate with the local craft growth trends? Are they selective in the craft brands they choose to distribute, or are they brand collectors? Is there a dedicated …Read More
Packaged craft beer often gets summarized in broad trend lines, but the details tell a richer story. In this annual look at packaging trends, economist Matt Gacioch breaks down how container types, pack sizes, and retail channels shifted in 2025. Cans continue to dominate but may be nearing a steady state after years of share growth. Six-packs still lead but are gradually losing share, while singles and larger formats pull consumers toward the extremes. Together, these packaging trends reveal how financially conscious drinkers are reshaping the packaged craft landscape.Read More
This seminar emphasizes consultative selling, focusing on customer needs, data-driven strategies, and effective presentations.Read More
For the January/February 2026 The New Brewer, we present our Sales & Distribution issue. In this issue, we examine topics such as self-distribution, training your taproom and sales staff, and getting placement in chain stores. We also take a look at ways to position your NA beer. Read More
This issue is brought to you by Craft Brewers Conference
This seminar provides essential strategies for successfully prospecting and securing meetings with decision-makers at on- and off-premise retailers.Read More
Sierra Nevada Brewing Co. emphasizes innovation, brand consistency, and community engagement to maintain flagship brand success.Read More
South Korea's craft beer market is expanding, offering U.S. brewers opportunities amid evolving consumer preferences and cultural shifts.Read More
Learn to build distributor-aligned brand strategies: streamline offerings, set clear goals, strengthen relationships, and execute impactful brand plans.Read More
Breweries succeed in distribution by mastering margins, logistics, benchmarks, sales teams, and distributor relationships—essential for sustained grow.Read More
Breweries face margin pressure, complex logistics, distributor relationships, and regulatory constraints—success in distribution hinges on solid benchmarks and decisive strategies.Read More
This panel of brewery representatives discusses their experiences and tactics for marketing and managing a brand internationally.Read More
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