Market Development Committee
Gaining Share of Mind in a Crowded House
Three industry sales experts with a combined 50+ years of distributor management offer their insight and templates to stand out in a crowded wholesaler and retail environment. Read More
Displaying results 31-40 of 97
What you Don’t Know Will Hurt You: Government Affairs Update
Longtime Brewers Association counsel Marc Sorini provides his annual overview of the year’s developments at the intersection of law and craft beer. Topics this year will include the new federal excise tax laws, ongoing policy struggles over brewery taprooms and …Read More
4 Reasons to Execute a Seasonal Beer Program
Here are four reasons to continue focusing on the seasonal business along with best practices to get the most out of your seasonal program.Read More
Build a Better Beer List: To Rotate or Not to Rotate
Although beer tap rotation has become all the rage, hard evidence shows that accounts need to think more strategically about building a beer list by looking at what fits a consumer’s occasions, how much rotation (if any) is right for …Read More
Why Distributors and Retailers Should Embrace the Independent Craft Brewer Seal
In June, the Brewers Association rolled out a new seal designed to help craft drinkers differentiate which beers on the shelf or on tap are from small and independent brewers. As the membership organization dedicated to promoting and protecting small and …Read More
Providing a Boost to Brewery Reps
By Jason McMackins Brewery reps are typically the largest investment in sales support for craft beer suppliers. Most distributors require in-market sales rep support as part of the market plan prior to taking on new suppliers. If executed correctly, sales rep …Read More
Expanding Your Footprint: Do it Right the First Time
This session provides objective guidance through the process of expanding your current distribution footprint, from self-distribution to selecting a distributor network out of state. Learn how to make a good first impression on the new market and avoid costly mistakes …Read More
Is Distribution Right for You?
Does distribution make sense for your brewery? Come hear advice on selecting a distributor, setting up a contract, or even calling it quits on distribution. Read More
MegaBrew: The Merger, its Aftermath and What it Means for Small Brewers
This panel discussion will provide a 360 degree view of the ABInBev-SAB merger from small brewer and distributor participation in the Department of Justice review process to a discussion of the specific elements composing the final consent order and finally …Read More
Retailer Panel
Bump Williams returns with a panel of retailers representing various channels. Read More
Displaying results 31-40 of 97
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