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Distribution

Distributing your beer can be complicated whether you’re self-distributing or working with the three tier system. The resources in this section will you help with every step of building out your distribution program.

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  1. Seminar

Keeping Your Flagship Brands Alive

Craft Brewers Conference 2025Indianapolis, IndianaSpeaker(s): Brian Grossman, Ellie Preslar

Sierra Nevada Brewing Co. emphasizes innovation, brand consistency, and community engagement to maintain flagship brand success.Read More

Debunking Franchise Law Myths pallets of beer cans

Debunking Franchise Law Myths

Franchise laws impact thousands of small and independent brewers nationwide, yet misconceptions persist. In this article we highlight five of the biggest myths about the brewer-distributor relationship.Read More

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Dr. J Jackson-Beckham is an author, speaker, and vocal advocate for the craft beverage community. After being named the Brewers Association’s first Equity & Inclusion Partner in 2018, she went on to lead both its Diversity, Equity & Inclusion department, and its Member Resources team until 2025. Today, she continues to support the industry as an independent thought leader and changemaker.

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A Good Time To Be Single: 2024 Packaging Trends single beer can on blue background

A Good Time To Be Single: 2024 Packaging Trends

Explore what happened in packaged craft beer in the last year, from the evolution of package types to trends by channel to pricing.Read More

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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

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mobile playlist icon CBC 2024 Sales & Distribution Seminars brewery worker transporting beer cans with forklift

CBC 2024 Sales & Distribution Seminars

With a focus on planning, partnerships, and execution, these seminars equip breweries with the knowledge and tools to stand out, grow sustainably, and succeed in both direct sales and broader industry networks.Read More

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Education Program Manager

MacKenzie Staples is the education program manager for the Brewers Association. She organizes all educational programming for the Craft Brewers Conference® (CBC). She is originally from Texas where she fell in love with craft beer, and is proud to say that she has visited over 1,000 U.S. small and independent craft breweries.

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Displaying results 21-30 of 47