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The New Brewer: Sales & Marketing Issue

The New World of Distribution

Wholesaler consolidation and a growing number of breweries mean that craft brewers must have the tools to stand out and gain the trust of a dwindling number of distributors.

Sales and Marketing in a Changing Market

Here are three major shifts in the beer industry that may reshape the role sales and marketing should play going forward.Read More

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Sales & Marketing Issue

For the September/October 2018 The New Brewer, we present our annual Sales & Marketing issue. Differentiation is becoming key as the number of craft breweries continues to grow, so we discuss ways that breweries can set themselves apart both in experiences they offer and in distribution. Read More

This issue is brought to you by Milne


What’s on Tap: A Look into On Premise

Craft beer growth is slowing, while at the same time more and more brewers are entering the market—all looking to gain space and access to coveted tap handles in bars and restaurants. But is more better? What is the optimal …Read More

Craft Brewers Conference Seminar - Featured Image

Distribution Models for Start-up Breweries

Selling beer at wholesale requires planning, equipment, personnel, and great beer. Set yourself up for success by building a solid game plan and investing resources in the right areas. Is self-distribution an option? How do you choose a distributor? When …Read More

Craft Brewers Conference Seminar - Featured Image

Gaining Share of Mind in a Crowded House

Three industry sales experts with a combined 50+ years of distributor management offer their insight and templates to stand out in a crowded wholesaler and retail environment. Read More


What you Don’t Know Will Hurt You: Government Affairs Update

Longtime Brewers Association counsel Marc Sorini provides his annual overview of the year’s developments at the intersection of law and craft beer. Topics this year will include the new federal excise tax laws, ongoing policy struggles over brewery taprooms and …Read More

Displaying results 21-30 of 95