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Distribution

Distributing your beer can be complicated whether you’re self-distributing or working with the three tier system. The resources in this section will you help with every step of building out your distribution program.

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marketing-and-selling
  1. Seminar

Distributor Partnerships: From Dating to Divorce

Craft Brewers Conference 2022Minneapolis, MinnesotaSpeaker(s): Shauna Barnes, Ashley Pond, Austin Sawyer, Kristine Schulte

Cultivating distribution relationships is key to building brands. Learn how to ensure a strong relationship from the get-go to the breakup.Read More

Small Brewer Guide to Talking to a Chain Buyer selecting beer in retail store 1200x628 1

Small Brewer Guide to Talking to a Chain Buyer

Chain retail has many unique challenges. This article is designed as an introductory resource for small brewers as they consider entering and enter chain retail.Read More

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Brewers Association

The Marketing Development Committee works to build awareness for the vitality of the craft beer segment through media and vehicles such as tradeshows, publications, sell sheets, and events. The member-run committee creates opportunities for independent brewers to meet chain buyers and distributors, provides educational and sales tools for distributors and retailers to continue to build craft, and creates initiatives to profitably and responsibly grow the share of craft in all retail classes of trade.

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marketing-and-selling
  1. Seminar

Direct to Consumer Strategies for Any Size Brewery

Craft Brewers Conference 2021Denver, ColoradoSpeaker(s): Kevin Darst, Matthew Juaire, Alex Koral

As craft beer competition increases, breweries of all sizes are increasingly looking at sales channels beyond at-the-brewery and traditional distribution. In this panel with direct-to-consumer (DtC) compliance expert Alex Koral, hear how three breweries of all sizes, from local to …Read More

marketing-and-selling
  1. Seminar

Marketing Tools and Tips to Sell More Beer

Craft Brewers Conference 2021Denver, ColoradoSpeaker(s): Jason Murphy, Joleen Senter Durham, John Sliter

Marketing is a key component to selling beer both on- and off-premise, and with or without wholesale distribution. Breweries of all sizes can develop the marketing tools needed to grow a brand and sell more beer. This panel discussion includes …Read More

Flagships Flying? Not So Fast flagships flying 1200x628 1

Flagships Flying? Not So Fast

Are flagship beers selling better during the pandemic? This post dives into the data for the definitive answer.Read More

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President & CEO

Bart Watson, president and chief executive officer for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

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