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A Deep Dive into Trademarks – Part I

The seminar will provide an introduction to trademarks and why you need them, presented by Mike Drumm of BeerAttorney.com and Chris Hill of Odyssey Beerwerks.Read More

Marketing Brainstorm
The New Brewer: Sales & Marketing Issue

Brainstorm

Incorporating imaginative thinking into your everyday routine will help amplify your message and allow for a greater stream of content ideas and marketing initiatives.

Unlikely Pairings
The New Brewer: Sales & Marketing Issue

Unlikely Pairings

Craft breweries are reaching beyond their comfort zones, pairing up with such unlikely partners as a rock ‘n roll band, historical sites, and a drive-in movie theater.

Engagement with Community and Customers beer drinkers enjoying tasters outside x

Engagement with Community and Customers

In a taproom brewery, the customer experience and their interactions in your taproom can be even more important than your beer.Read More

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Engagement with Beer

Tips for engaging customers in a meaningful sensory experience with your beers through staff training, events, and knowledge sharing.Read More

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Engagement with Front-of-House Staff

Guidance on building a taproom staff and brewery experience to engage customers and keep them coming back for more.Read More

Waste Not, Want Not: A Guide to Zero Waste Beer Events fresh fest 2019

Waste Not, Want Not: A Guide to Zero Waste Beer Events

Learn how to plan, execute, and celebrate with less waste at your next event from this sustainability resource on zero waste beer events. Read More

Displaying results 21-30 of 426