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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
A recent New York Times opinion piece offered advice to what it claims is an ailing craft beer industry. In this data-backed response we break down the claims and add context from real industry trends. IPAs still dominate and wacky names aren’t the problem. Craft beer isn’t collapsing—it’s maturing. Dig into the data and see why this “death of craft” headline leaves something to be desired.Read More
This seminar provides essential strategies for successfully prospecting and securing meetings with decision-makers at on- and off-premise retailers.Read More
For the September/October 2025 The New Brewer, we present our annual Sales & Marketing issue. The issue includes topics such as focusing on taproom hospitality; multi-channel sales prospecting; marketing to traditional media; and how craft breweries are riding out business uncertainty from tariffs and other challenges. Read More
This issue is brought to you by Great American Beer Festival
Gen Z is transforming the alcohol market, spending less overall yet shaping trends with their unique preferences. They seek authenticity, moderation, and flavors that go beyond craft beer stereotypes, while rejecting messaging that feels forced or outdated. Read More
New data from thousands of craft breweries reveals surprising shifts in taproom consumer behavior that could impact brewery bottom line.Read More
Learn to build media relationships, pitch compelling stories, and earn coverage that boosts brand awareness and sales.Read More
The shift from full-service to non-full-service restaurants has cut into draught volumes.Read More
Explore how a craft brewery refreshed its brand through strategic storytelling, design innovation, and consistency—staying fresh while honoring its core identity.Read More
South Korea's craft beer market is expanding, offering U.S. brewers opportunities amid evolving consumer preferences and cultural shifts.Read More
Explore current beer industry trends, consumer shifts, and strategies breweries can use to grow through innovation, smart marketing, and informed planning.Read More
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