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Sales & Marketing

Sub-categories:
Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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  1. Seminar

A Deep Dive into Trademarks – Part I

Craft Brewers Conference 2022Minneapolis, MinnesotaSpeaker(s): Mike Drumm, Chris Hill

The seminar will provide an introduction to trademarks and why you need them, presented by Mike Drumm of BeerAttorney.com and Chris Hill of Odyssey Beerwerks.Read More

Marketing Brainstorm
The New Brewer: Sales & Marketing Issue

Brainstorm

Ray Goodrich

Incorporating imaginative thinking into your everyday routine will help amplify your message and allow for a greater stream of content ideas and marketing initiatives.

Unlikely Pairings
The New Brewer: Sales & Marketing Issue

Unlikely Pairings

Greg Kitsock

Craft breweries are reaching beyond their comfort zones, pairing up with such unlikely partners as a rock ‘n roll band, historical sites, and a drive-in movie theater.

Engagement with Community and Customers beer drinkers enjoying tasters outside x

Engagement with Community and Customers

In a taproom brewery, the customer experience and their interactions in your taproom can be even more important than your beer.Read More

Link to author biography
Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

mobile playlist icon Engagement with Beer women cheersing beer glasses in vibrant taproom 1200x628 1

Engagement with Beer

Tips for engaging customers in a meaningful sensory experience with your beers through staff training, events, and knowledge sharing.Read More

Link to author biography
Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

mobile playlist icon Engagement with Front-of-House Staff man pouring beer for customers 1200x628 1

Engagement with Front-of-House Staff

Guidance on building a taproom staff and brewery experience to engage customers and keep them coming back for more.Read More

Link to author biography
Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

Waste Not, Want Not: A Guide to Zero Waste Beer Events fresh fest 2019

Waste Not, Want Not: A Guide to Zero Waste Beer Events

Learn how to plan, execute, and celebrate with less waste at your next event from this sustainability resource on zero waste beer events. Read More

Link to author biography
Brewers Association

The Sustainability Subcommittee serves the Brewers Association purpose by helping current members and future generations to brew the highest quality beers in a manner that strengthens the value of our businesses, increases the resiliency of the natural environment and agricultural systems that provide brewing ingredients, and enhances the lives of our workforce and the communities we call home.

See Sustainability Subcommittee's Articles
Displaying results 21-30 of 426
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