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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
In this seminar, the speakers provide an overview of different marketing channels, discuss how they fit into your marketing strategy, and share actionable tactics for both business to consumer (B2C) and business to business (B2B) companies.Read More
This seminar guides breweries in package design for various sales channels. Topics include conducting a brand audit, choosing designers, and understanding package design essentials like label types and branding strategies. Gain insights for strategic design partnerships to enhance product appeal and performance.Read More
This seminar offers craft breweries a comprehensive checklist and fundamental digital marketing tactics to enhance your online presence and customer engagement.Read More
Learn crucial branding considerations for brewery expansions like launching new brands or locations. Explore brand architecture strategies to position offerings effectively. Discover how to relate current and future brands, market them, and determine pricing. Join experts for a step-by-step journey to extend your brewery's brand and grow your business strategically.Read More
In the digital era, a robust online presence is vital. This seminar simplifies website basics and demystifies search engine optimization (SEO). Gain practical insights, best practices, and tools to navigate the digital landscape effectively. Empower yourself with actionable knowledge in an accessible format, free from technical jargon.Read More
This seminar highlights collaboration as a powerful tool in the craft beer industry for reaching new audiences and strengthening existing connections. It delves into the process of identifying and evaluating partnerships, offering insights on building successful collaborations, whether through sweat equity or sponsorship, for long-term success.Read More
CBC 2024 Beer & Food Seminars
In these seminars, experts discuss strategies for menu building, cocktail design, non-alcohol options, and the financial benefits of adding food, offering practical advice for creating a memorable taproom experience.Read More
With a booming brewery scene in the U.S., competition is fierce, and quality standards are high. Sarah Jane Curran and Chef Stephen Toevs from Marriott Headquarters discuss strategies for breweries to enhance their food and beverage menus, covering food menu building, cocktail design, and non-alcoholic options for profitability.Read More
Breweries are recognizing the importance of offering more than just great beer, with food becoming a key aspect of the taproom experience. This session explores the benefits of adding food, financial considerations, and insights from breweries that have successfully implemented food options, offering practical advice for enhancing taproom profitability and memorability.Read More
Step away from national averages and join us as we journey into your local context. This post explores the statistics behind variations in craft style sales and production by region, division, and state.Read More
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