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Sales & Marketing

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Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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The New Brewer Server Training
The New Brewer: Business Agility Issue

The Value of a Beer-Educated Staff

Jeremy Storton

Back in the day, all you had to do to make the customer happy was to hire a smiling local to offer flavorful beer. But more breweries are discovering the value of an educated staff.

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Websites and ADA Compliance

A good strategy to develop and maintain an accessible website combines several methods of evaluation and improvements.Read More

Link to author biography
Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

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production
  1. Seminar

The Brewstillery: You’re Halfway There!

Craft Brewers Conference 2022Minneapolis, MinnesotaSpeaker(s): Bartley Blume, Aaron Hyde, Chris Kesler, Dave Thibodeau

Look at market and management considerations, production logistics, sales and marketing challenges, and the overall feasibility of opening a distillery alongside a brewery.Read More

marketing-and-selling
  1. Seminar

Micro Marketing and Consumer Dynamics

Craft Brewers Conference 2022Minneapolis, MinnesotaSpeaker(s): Nicholas Firestone, Brian Krueger, Dave Williams

Understanding who your consumer is can help create efficiencies and maximize the return on your sales and marketing efforts.Read More

marketing-and-selling
  1. Seminar

Distributor Partnerships: From Dating to Divorce

Craft Brewers Conference 2022Minneapolis, MinnesotaSpeaker(s): Shauna Barnes, Ashley Pond, Austin Sawyer, Kristine Schulte

Cultivating distribution relationships is key to building brands. Learn how to ensure a strong relationship from the get-go to the breakup.Read More

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