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Sales & Marketing

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Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 11-20 of 233

Rising to the Occasion: Positioning NA Beer Deschutes NA Beer cheers with desert background

Rising to the Occasion: Positioning NA Beer

Many makers of low- and no-alcohol beverages are positioning their products around the when, where, and why. Read More

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First published in 1983 to help commercial start-up breweries find their way during the early days of the craft beer revolution, The New Brewer has evolved along with the maturing craft brewing industry. Today, the magazine offers practical insights and advice for American craft breweries ranging in production from fewer than 100 barrels per year up to six million barrels.

See The New Brewer 's Articles

How to Get More Google Reviews Without Being Awkward Passing craft beers over the counter.

How to Get More Google Reviews Without Being Awkward

Learn how to encourage Google Reviews without making it aWkArD. Timing and ease are key for gaining positive feedback.Read More

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Vice President of Marketing & Communications

Ann Obenchain was Vice President of Marketing & Communications for the Brewers Association. Ann developed and lead the strategic direction of the association's marketing and communications activities, and served as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles

How Breweries Can Show Up in “Near Me” Searches Worthy Brewing Co.
© Worthy Brewing Co.

How Breweries Can Show Up in “Near Me” Searches

Boost your visibility in "near me" searches. Ensure your brewery stands out by optimizing your Google Business Profile effectively.Read More

Link to author biography
Vice President of Marketing & Communications

Ann Obenchain was Vice President of Marketing & Communications for the Brewers Association. Ann developed and lead the strategic direction of the association's marketing and communications activities, and served as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles

A Look Inside American Drinking Places Pouring beers at a bar

A Look Inside American Drinking Places

What’s happening inside today’s drinking place, and what does it mean for craft beer? This analysis explores how bars are evolving, from shifting draft share and style performance to changing consumer habits and venue types. While craft beer continues to over-index on draft, the on-premise landscape is becoming more competitive as neighborhood and sports bars grow while premium concepts decline. Using recent industry data, the post examines where craft is winning, where challenges remain, and why success in modern drinking places depends so critically on performance once you’re on the tap list.Read More

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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

A Brewery Owner’s Guide to Local SEO (Without the Jargon) Craft Brewer on a Computer

A Brewery Owner’s Guide to Local SEO (Without the Jargon)

Improve your brewery's visibility with local SEO strategies. Learn how to appear in 'near me' searches and attract customers.Read More

Link to author biography
Vice President of Marketing & Communications

Ann Obenchain was Vice President of Marketing & Communications for the Brewers Association. Ann developed and lead the strategic direction of the association's marketing and communications activities, and served as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles

Craft Beer’s Vibe Shift, Quantified A large group of people at the Craft Brewers Conference and BrewExpo America®

Craft Beer’s Vibe Shift, Quantified

After years of difficult headlines, the craft beer industry entered 2026 with something it has missed: better vibes. But what’s actually driving that optimism? This data-driven “vibe check” explores brewer sentiment, consumer behavior, brewery closures, and shifting market realities to understand why the mood around craft beer feels different right now. From CBC conversations to younger consumers continuing to embrace craft, the numbers suggest the industry may be finding steadier footing. Challenges remain, but for the first time in a while, many brewers seem to believe the future is something worth building toward, not just surviving through.Read More

Link to author biography
Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles
business
  1. Seminar

Data for Differentiation

Craft Brewers Conference 2026Philadelphia, PennsylvaniaSpeaker(s): Matt Gacioch, Matt Roth

This session shows how distribution-focused craft breweries can use market data to identify and “own” a clear, defensible point of differentiation, helping build resilient brands in a crowded, price-sensitive market.Read More

Displaying results 11-20 of 233