National Accounts 101: Building Your Team, Presenting to Retailers, and Supporting Placements
Hear firsthand from national accounts managers about how to start building your chain team and what you need when presenting to retailers.Read More
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Micro Marketing and Consumer Dynamics
Understanding who your consumer is can help create efficiencies and maximize the return on your sales and marketing efforts.Read More
Making Your Brewery Website ADA Compliant: Ensuring Accessibility and Protecting Your Business
This seminar explains the state of ADA website accessibility, how to avoid getting sued, and what to do if you receive a demand letter.Read More
Leveraging Technology to Enhance the Guest Experience
This seminar explores how operations can leverage technology to decrease labor, increase guest engagement, and potentially increase revenue.Read More
Instagram vs. Reality: Analyzing Beer Trends at Restaurants
Analyze the beer offerings at thousands of restaurants to understand what everyday beer drinkers see when they go out to eat.Read More
Distributor Partnerships: From Dating to Divorce
Cultivating distribution relationships is key to building brands. Learn how to ensure a strong relationship from the get-go to the breakup.Read More
Crafting a Marketing Budget for Any Size Brewery
Learn how to create an effective marketing budget for your brewery, no matter how big or small.Read More
Beer Subscription Programs: The Pros and Cons
This seminar discusses how managing a subscription program affects production planning and sales and marketing efforts.Read More
A Deep Dive into Trademarks – Part II
This seminar discusses advanced trademark topics and some of the lesser known USPTO rules that can cause an application to stall.Read More
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