Brand recognition in today’s highly competitive craft beer industry is becoming increasingly more important, and so is the need to differentiate yourself from your competitors. Gone are the days that a brewery can depend solely on the quality of its beer to remain relevant among its customer base. According to Danelle Kosmal of the market research firm Nielsen, “Now is the time for brewers to ramp up marketing efforts to build and track brand awareness and to lean into the business side of owning a brewery.” This seminar is designed to do just that. Learn the basic concepts of business marketing and how to apply those concepts to your brewery or beer-related business with an emphasis on social media. Topics include building a brand identity, finding your target audience, creating visual appeal, and how to apply that to your social media channels.

Learning Objectives:

• Gain an understanding of basic marketing concepts and terminology
• Identify your brand image and your target customers
• Discuss what’s needed in a brewery branding guide
• Learn how to apply the above knowledge to reach your customers through social media