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Sales & Marketing

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Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Industry Updates

Media List Request Form

As a benefit to U.S. Voting Brewery Members we are pleased to offer you the option of two key media lists. Members can request both an individual state list and a national list for various food, alcohol, and beverage media contacts.Read More

Insights & Analysis

Making Sense of COVID-19 Scan Data

There are a lot of assumptions about how beer sales have changed in the COVID-19 era. Bart Watson digs into a few recurring topics. Read More

Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on Twitter @BrewersStats.

See Bart Watson's Articles
@ Bisetti Photography
Insights & Analysis

Brewery Visit Data Suggests Customers Are Visiting Less But Spending More

At-the-brewery sales have declined, but there is variation both across breweries and over time. While visits are down, spending per visit is up.Read More

Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on Twitter @BrewersStats.

See Bart Watson's Articles
@On Tour Brewing
Industry Updates

Taproom Events during Reopening: To Book or Not To Book

As 2020 unfolds, breweries are navigating what it means to re-open to the public in various ways, including whether and how to host events.Read More

Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles
BA Insider
Industry Updates

Craft Is Vital to Beer Selection

See why craft is still a critical part of any beer retailer's assortment as a profit driver, basket builder, and source of retailtainment.Read More

Brewers Association

The Marketing Development Committee works to build awareness for the vitality of the craft beer segment through media and vehicles such as tradeshows, publications, sell sheets, and events. The member-run committee creates opportunities for independent brewers to meet chain buyers and distributors, provides educational and sales tools for distributors and retailers to continue to build craft, and creates initiatives to profitably and responsibly grow the share of craft in all retail classes of trade.

See Market Development Committee's Articles
Sept/Oct 2020 The New Brewer

Sales & Marketing

For the September/October 2020 The New Brewer, we present our annual Sales & Marketing issue, focused on how craft brewers have found new paths to successful beer sales.Read More

This issue is brought to you by CDR Beer Lab

Beverage Alcohol Consumption Tracks Demographic and Economic Changes
Insights & Analysis

Beverage Alcohol Consumption Tracks Demographic and Economic Changes

Media reports on beverage alcohol often use data in inconsistent or misleading ways to tell a narrative. To demonstrate, Bart Watson looks at the the demographic and economic factors driving beverage alcohol consumption over the past 20 years.Read More

Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on Twitter @BrewersStats.

See Bart Watson's Articles
independent craft brewer seal gains awareness
Insights & Analysis

Independent Craft Brewer Seal Steadily Gaining Awareness

Thousands of brewers have invested in the independent craft brewer seal, and their collective efforts are starting to show results.Read More

Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on Twitter @BrewersStats.

See Bart Watson's Articles
Seltzer Insights
Insights & Analysis

Much Ado About Seltzer

Seltzer has skyrocketed. Some of that boost can be explained by the pandemic shifting volume into off-premise, but it appears there may be a lot more going on.Read More

Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on Twitter @BrewersStats.

See Bart Watson's Articles
Displaying results 1-10 of 319