Sales & Marketing Archives | Brewers Association
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Sales & Marketing

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Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Industry Updates

Becoming a “Best Supplier” – The Value of Mutually Beneficial Partnerships

MadTree Brewing sent a survey to distributors to identify the things that a supplier can provide. Eight key areas were compiled from the feedback.Read More

Brewers Association

The Marketing Development Committee works to build awareness for the vitality of the craft beer segment through media and vehicles such as tradeshows, publications, sell sheets, and events. The member-run committee creates opportunities for independent brewers to meet chain buyers and distributors, provides educational and sales tools for distributors and retailers to continue to build craft, and creates initiatives to profitably and responsibly grow the share of craft in all retail classes of trade.

See Market Development's Articles
The New Brewer

Back to School: Craft Breweries Serving Up Knowledge

Stan Hieronymus

More craft breweries are realizing the value of spending time teaching customers about beer and the brewing process, offering their own versions of “beer school”.

The New Brewer

Rock Star Brewers: Adding Value Beyond the Brewery

Larry Chase & Chris LaPierre

Brewers can help forge a deeper connection between your brand and your fans. They are in-house advocates who can help define, lead, and grow your brewery’s beer culture.

Sales & Marketing Issue

For the September/October 2019 The New Brewer, we present our annual Sales & Marketing issue. Is your head brewer a rock star? Our lead article offers several ways for brewers to add value beyond just brewing great beer. This issue also discusses “lifestyle” beers such as low alcohol, low carb, and non-alcohol; breweries that offer their own versions of “beer school” to their customers; and the current trend toward smaller packaging sizes. We also offer a behind-the-scenes look at the history and resurgence of kveik yeast, which is currently disrupting the craft brewing world. Read More

This issue is brought to you by BEERLab

The New Brewer

Going Deep: Focusing Distribution Close to Home

Jack Curtin

Many distribution models exist, but several indicators suggest that many craft brewers appear to be concentrating more seriously on their own backyards these days.

The New Brewer

Independence Matters: The Independent Craft Brewer Seal

Eric Friedman

The core objective of the Brewers Association’s independent craft brewer seal is to drive awareness, preference, and sales of beer from small, independent U.S. craft breweries.

Educational Publications

Beer 101 Course

The Beer 101 Course is an online course created as a quick hit introduction to the world of craft beer, and is a great training option for servers, bartenders, and retailers. BA Members receive a 25% discount code to access the course.Read More

Displaying results 1-10 of 274