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Sales & Marketing

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Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Court Supports Expanded Self-Distribution Abilities man loading cases of beer into truck

Court Supports Expanded Self-Distribution Abilities

An Iowa court decision on expanded direct sales to retailers could pave the way for greater self-distribution by suppliers.Read More

Link to author biography
General Counsel

Marc Sorini, General Counsel for the Brewers Association, is a beer lover and homebrewer who has served as a counsel for small and independent craft brewers for more than two decades.

Marc holds a Juris Doctor degree from Georgetown University Law Center and when heā€™s not contemplating beverage alcohol law, he's homebrewing with his adult kids.

See Marc Sorini's Articles
Craft X Craft
The New Brewer: Sales & Marketing

Craft x Craft

Kate Conway

Collaborations between breweries are common, but a group of breweries in Maryland is taking that spirit of collaboration and amplifying it through joint events and marketing.

Marketing Tips from the Pros
The New Brewer: Sales & Marketing

Back to Basics

Brandon HernƔndez

You don’t need an advanced marketing degree to promote your brewery effectively. Concentrating on the basics can go a long way toward making authentic connections.

mobile playlist icon CBC 2024 Sales & Distribution Seminars brewery worker transporting beer cans with forklift

CBC 2024 Sales & Distribution Seminars

With a focus on planning, partnerships, and execution, these seminars equip breweries with the knowledge and tools to stand out, grow sustainably, and succeed in both direct sales and broader industry networks.Read More

Link to author biography
Education Program Manager

MacKenzie Staples is the education program manager for the Brewers Association. In addition to managing the resources and articles on BrewersAssociation.org, she organizes the seminars for the Craft Brewers ConferenceĀ® (CBC), curates the webinars in the BA Collab Hour series, and serves as the staff liaison for the CBC Seminar Subcommittee. She is originally from Texas where she fell in love with craft beer, and is proud to say that she has visited over 800 U.S. small and independent craft breweries.

See MacKenzie Staples's Articles
marketing-and-selling
  1. Seminar

Being a Strong Business Partner: Best Practices for Building Your Annual Business Plan

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Jennifer Grant, Ashley Pond, Sarah Swafford, Katie Wescott

This seminar presents insights from over 100 distributors and craft brewery suppliers nationwide on crafting and implementing annual business plans. Amidst evolving industry dynamics and distributor consolidations, understanding partnership and focusing on planning, process, preparation, and execution are crucial for brewery success.Read More

mobile playlist icon CBC 2024 Marketing & Social Media Seminars person holding a beer in a colorful brewery

CBC 2024 Marketing & Social Media Seminars

From these seminars, gain actionable insights to enhance your market presence, connect with customers, and strategically grow your business.Read More

Link to author biography
Education Program Manager

MacKenzie Staples is the education program manager for the Brewers Association. In addition to managing the resources and articles on BrewersAssociation.org, she organizes the seminars for the Craft Brewers ConferenceĀ® (CBC), curates the webinars in the BA Collab Hour series, and serves as the staff liaison for the CBC Seminar Subcommittee. She is originally from Texas where she fell in love with craft beer, and is proud to say that she has visited over 800 U.S. small and independent craft breweries.

See MacKenzie Staples's Articles
Displaying results 1-10 of 458