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Sales & Marketing

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Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 1-10 of 491

Toolkit for Brewers: A Resource for Navigating Today’s Conversations Craft Beers on a Table

Toolkit for Brewers: A Resource for Navigating Today’s Conversations

This kit is designed to provide tools to help breweries navigate difficult or sensitive media questions about alcohol, health, and consumption trends with clarity, consistency, and confidence. Read More

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Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles

10 Tips for Building a Balanced Portfolio in Your Brewpub or Taproom

10 Tips for Building a Balanced Portfolio in Your Brewpub or Taproom

A versatile portfolio builds core loyalty, creates excitement through seasonal and specialty releases, delivers fresh and flavorful beverages, and drives real revenue growth.Read More

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Technical Brewing Projects Director

Chuck joined the Brewers Association staff in 2013 after a long career as a craft brewer. He opened Tennessee’s first brewpub, Boscos, in 1992. As an owner and director of brewery operations for Boscos Brewing Company, he opened additional brewpubs in Memphis, Nashville, and Little Rock, Arkansas. In 2007, Chuck opened and operated Ghost River Brewing in Memphis. He has served as chair of the Association of Brewers Board of Advisors, chair of the Association of Brewers Board of Directors, and was a member of the first Board of Directors for the Brewers Association. In his capacity as technical brewing projects manager, Chuck works with the Technical Committee and the safety, sustainability, quality, draught beer quality, engineering, and supply chain subcommittees to encourage and facilitate best practices in all phases of Brewers Association members' brewery operations.

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Tapping into Training: How to Build a Sales-Ready Team March April 2026 The New Brewer cover

CBC Preview Issue

For the March/April 2026 The New Brewer, we present our CBC Preview issue. In this issue, we cover the current craft beer scene in Philadelphia; the trend of craft brewer consolidation; the proliferation of beyond-beer and lower-strength beverages; and the use of generative AI for small craft brewers. We also present our final installment of the Brewing & Climate Change series. Read More

This issue is brought to you by Hopsteiner

Playing the Long Game: Why Brand Building Beats the Direct Sale Mindset in Social Media Build Brand Social Media

Playing the Long Game: Why Brand Building Beats the Direct Sale Mindset in Social Media

When used well, social media helps people feel connected to your brand long before they order their first pint.Read More

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Stephanie Grant is an Atlanta-based content strategist and James Beard–nominated writer who helps breweries stand out online through storytelling.

She has worked in the beer industry since 2017—starting as a writer covering beer and makers, then moving in-house as a brewery marketing coordinator. That combination of journalism and hands-on brewery experience shapes how she approaches storytelling today.

Stephanie’s writing has appeared in CraftBeer.com, Good Beer Hunting, and The New Brewer. She now works independently with breweries to translate behind-the-scenes work into story-driven content that builds trust, reflects the in-person experience, and gives people a reason to choose them.

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Value Quest: 2025 Packaging Trends Packaging Trends Craft Beer

Value Quest: 2025 Packaging Trends

Packaged craft beer often gets summarized in broad trend lines, but the details tell a richer story. In this annual look at packaging trends, economist Matt Gacioch breaks down how container types, pack sizes, and retail channels shifted in 2025. Cans continue to dominate but may be nearing a steady state after years of share growth. Six-packs still lead but are gradually losing share, while singles and larger formats pull consumers toward the extremes. Together, these packaging trends reveal how financially conscious drinkers are reshaping the packaged craft landscape.Read More

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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

How Much Does THC Take from Beer? Cannabis leaf with beer in glassware

How Much Does THC Take from Beer?

In recent years, THC has been often blamed for beer’s declines. But what does the data actually show? By comparing state shipment trends across recreational cannabis and hemp-derived THC markets, we take a closer look at whether THC substitution is meaningfully impacting beer.Read More

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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

Websites and ADA Compliance ada compliance icons x

Websites and ADA Compliance

A good strategy to develop and maintain an accessible website combines several methods of evaluation and improvements.Read More

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Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles
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