
2024 Overview
2024 was a challenging year for craft brewers, but adaptability kept small decreases from being substantially larger. However, this might be craft’s new environment
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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
2024 was a challenging year for craft brewers, but adaptability kept small decreases from being substantially larger. However, this might be craft’s new environment
Despite difficult conditions, the brewpub business model still presents a wealth of opportunities unavailable to production breweries and even satellite sampling spaces.
In 2024, microbreweries learned to embrace a new definition of success. The segment was the hardest hit among all craft brewing categories, decreasing 7.5%.
Taprooms, down 4.1 percent by volume in 2024, are going back to the basics—focusing on customer service, refining business strategies, and expanding offerings.
Regionals, defined as breweries that produce more than 15,000 barrels a year, lost 3.1% in volume over 2024, performing better than craft as a whole.
U.S. beer shipments declined 1.6% to 193 million barrels in 2024 vs. 2023. That puts volume down 10% in the last three years, shedding over 21 million barrels since 2021.
Franchise laws impact thousands of small and independent brewers nationwide, yet misconceptions persist. In this article we highlight five of the biggest myths about the brewer-distributor relationship.Read More
Airing television programming or movies in your establishment almost always requires a license. Avoid costly fines with these dos and don'ts.Read More
A Google Business Profile can strengthen your online presence and help drive more traffic to your business, both digitally and in person.Read More
Whether you are a seasoned data jockey or just dipping your toe into the world of key performance indicators (KPIs), boosting your guest check average (GCA) is an excellent way to start increasing on-premise sales. Read More