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Sales & Marketing

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Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 1-10 of 425
The New Brewer Sept Oct 2023 Marketing
The New Brewer: Sales & Marketing Issue

Marketing on a Budget

Brandon Hernández

Marketing with limited resources allows brewers to be creative. Like crafting a classic Pilsner, there are no trendy hops, specialty malts, or adjuncts to hide behind.

The New Brewer Sept Oct 2023 Beer Festivals
The New Brewer: Sales & Marketing Issue

The Changing Landscape of Beer Festivals

Gabe Toth

Beer festivals around the country continue to face headwinds, with a variety of factors reducing demand and turnout for events that were once taken for granted.

Link to article The New Brewer September October 2023

Sales & Marketing Issue

For the September/October 2023 The New Brewer, we present our annual Sales & Marketing issue. In our cover story, we outline low-cost, effective ways to market your brewery. Other in-depth features include tips on tipping, American lagers, beer & art, the changing face of beer festivals, and advocacy in craft brewing.Read More

This issue is brought to you by Brewers Publications

New BA Member Benefit: 3 Tier Beverages and Nielsen IQ Dashboard BA Tier Dashboard x

New BA Member Benefit: 3 Tier Beverages and Nielsen IQ Dashboard

In partnership with 3 Tier Beverages, the Brewers Association is pleased to announce a new syndicated data dashboard from Nielsen IQ.Read More

Link to author biography
Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on Twitter @BrewersStats.

See Bart Watson's Articles

Celebrating Earth Day at the Brewery beautiful hazy ipa with greenery x

Celebrating Earth Day at the Brewery

Check out this list of ideas and activities breweries can use to engage with Earth Day at your brewery and taproom.Read More

Link to author biography
Brewers Association

The Sustainability Subcommittee serves the Brewers Association purpose by helping current members and future generations to brew the highest quality beers in a manner that strengthens the value of our businesses, increases the resiliency of the natural environment and agricultural systems that provide brewing ingredients, and enhances the lives of our workforce and the communities we call home.

See Sustainability Subcommittee's Articles
The New Brewer Server Training
The New Brewer: Business Agility Issue

The Value of a Beer-Educated Staff

Jeremy Storton

Back in the day, all you had to do to make the customer happy was to hire a smiling local to offer flavorful beer. But more breweries are discovering the value of an educated staff.

Websites and ADA Compliance ada compliance icons x

Websites and ADA Compliance

A good strategy to develop and maintain an accessible website combines several methods of evaluation and improvements.Read More

Link to author biography
Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles
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  1. Seminar

The Brewstillery: You’re Halfway There!

Craft Brewers Conference 2022Minneapolis, MinnesotaSpeaker(s): Bartley Blume, Aaron Hyde, Chris Kesler, Dave Thibodeau

Look at market and management considerations, production logistics, sales and marketing challenges, and the overall feasibility of opening a distillery alongside a brewery.Read More

Displaying results 1-10 of 425