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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 1-10 of 456
The New Brewer 2024 Industry Review
The New Brewer: Industry Review

2024 Overview

Bart Watson and Matt Gacioch

2024 was a challenging year for craft brewers, but adaptability kept small decreases from being substantially larger. However, this might be craft’s new environment

The New Brewer Brewpubs 2024
The New Brewer: Industry Review

Brewpubs

Brandon Hernández

Despite difficult conditions, the brewpub business model still presents a wealth of opportunities unavailable to production breweries and even satellite sampling spaces.

The New Brewer Micro 2024
The New Brewer: Industry Review

Micros

Gabe Toth

In 2024, microbreweries learned to embrace a new definition of success. The segment was the hardest hit among all craft brewing categories, decreasing 7.5%.

The New Brewer Taprooms 2024
The New Brewer: Industry Review

Taprooms

Stephanie Grant

Taprooms, down 4.1 percent by volume in 2024, are going back to the basics—focusing on customer service, refining business strategies, and expanding offerings.

The New Brewer Regionals 2024
The New Brewer: Industry Review

Regionals

Greg Kitsock

Regionals, defined as breweries that produce more than 15,000 barrels a year, lost 3.1% in volume over 2024, performing better than craft as a whole.

The New Brewer Large and Import 2024
The New Brewer: Industry Review

Large Breweries + Imports

David Steinman

U.S. beer shipments declined 1.6% to 193 million barrels in 2024 vs. 2023. That puts volume down 10% in the last three years, shedding over 21 million barrels since 2021.

Debunking Franchise Law Myths pallets of beer cans

Debunking Franchise Law Myths

Franchise laws impact thousands of small and independent brewers nationwide, yet misconceptions persist. In this article we highlight five of the biggest myths about the brewer-distributor relationship.Read More

Link to author biography
Director of Member Resources

A former professor of Communication Studies, Dr. J Jackson-Beckham dedicated her academic career to the study of American beer. She is an author, speaker, vocal advocate for the craft beverage community, homebrewer, and Certified Cicerone. In 2018, Dr. J was named the Brewers Association's first-ever Diversity Ambassador. In 2020, she was named Imbibe Magazine's Beer Person of the Year. Today, she helps craft beverage organizations develop practices that drive success, build communities, and empower individuals as the Brewers Association Director of Member Resources.

See J Jackson-Beckham's Articles

Hosting Television and Movies in the Taproom: Essential Dos and Don’ts viewing party with pitcher of beer and popcorn

Hosting Television and Movies in the Taproom: Essential Dos and Don’ts

Airing television programming or movies in your establishment almost always requires a license. Avoid costly fines with these dos and don'ts.Read More

Link to author biography
Director of Member Resources

A former professor of Communication Studies, Dr. J Jackson-Beckham dedicated her academic career to the study of American beer. She is an author, speaker, vocal advocate for the craft beverage community, homebrewer, and Certified Cicerone. In 2018, Dr. J was named the Brewers Association's first-ever Diversity Ambassador. In 2020, she was named Imbibe Magazine's Beer Person of the Year. Today, she helps craft beverage organizations develop practices that drive success, build communities, and empower individuals as the Brewers Association Director of Member Resources.

See J Jackson-Beckham's Articles

Brewing Better SEO: Use a Google Business Profile to Attract Customers front of brewery building with Google Business Profile settings

Brewing Better SEO: Use a Google Business Profile to Attract Customers

A Google Business Profile can strengthen your online presence and help drive more traffic to your business, both digitally and in person.Read More

Link to author biography
Director of Member Resources

A former professor of Communication Studies, Dr. J Jackson-Beckham dedicated her academic career to the study of American beer. She is an author, speaker, vocal advocate for the craft beverage community, homebrewer, and Certified Cicerone. In 2018, Dr. J was named the Brewers Association's first-ever Diversity Ambassador. In 2020, she was named Imbibe Magazine's Beer Person of the Year. Today, she helps craft beverage organizations develop practices that drive success, build communities, and empower individuals as the Brewers Association Director of Member Resources.

See J Jackson-Beckham's Articles

Check Please: Strategies to Increase Guest Check Average brewery taproom with tables of guests

Check Please: Strategies to Increase Guest Check Average

Whether you are a seasoned data jockey or just dipping your toe into the world of key performance indicators (KPIs), boosting your guest check average (GCA) is an excellent way to start increasing on-premise sales. Read More

Link to author biography
Director of Member Resources

A former professor of Communication Studies, Dr. J Jackson-Beckham dedicated her academic career to the study of American beer. She is an author, speaker, vocal advocate for the craft beverage community, homebrewer, and Certified Cicerone. In 2018, Dr. J was named the Brewers Association's first-ever Diversity Ambassador. In 2020, she was named Imbibe Magazine's Beer Person of the Year. Today, she helps craft beverage organizations develop practices that drive success, build communities, and empower individuals as the Brewers Association Director of Member Resources.

See J Jackson-Beckham's Articles
Displaying results 1-10 of 456
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