Sales & Marketing Archives | Brewers Association
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Sales & Marketing

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Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 1-10 of 271
The New Brewer

Going Deep: Focusing Distribution Close to Home

Jack Curtin

Many distribution models exist, but several indicators suggest that many craft brewers appear to be concentrating more seriously on their own backyards these days.

The New Brewer

Independence Matters: The Independent Craft Brewer Seal

Eric Friedman

The core objective of the Brewers Association’s independent craft brewer seal is to drive awareness, preference, and sales of beer from small, independent U.S. craft breweries.

Educational Publications

Beer 101 Course

The Beer 101 Course is an online course created as a quick hit introduction to the world of craft beer, and is a great training option for servers, bartenders, and retailers. BA Members receive a 25% discount code to access the course.Read More

Insights & Analysis

Analyzing 2019 Midyear Craft Brewing Growth

Brewers Association chief economist Bart Watson delves deeper into the midyear growth estimate, including the midyear survey results and other sources of data used.Read More

Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on Twitter @BrewersStats.

See Bart's Articles
  1. Seminar

The Challenges of Balancing Core Brands with Rotation Nation

Craft Brewers Conference 2019 Garrett Marrero, Michael Graham, Neil Fisher, Pete Scheider, Tom McGinty

We all know that craft beer drinkers today are always asking the question, “What’s new?” How we respond to that question as brewers is different for everyone. Join moderator Garrett Marrero of Maui Brewing Company and speakers Neil Fisher (WeldWerks …Read More

  1. Seminar

Universal Don’ts: How NOT To Market Your Startup Brewery

Craft Brewers Conference 2019 Emily Hutto, Ray Goodrich

Different locations, different customer bases, different budgets… it’s nearly impossible to effectively talk about craft beer marketing best practices when there are as many different needs and goals as there are breweries. But fear not – we’ve determined a few …Read More

  1. Seminar

Tap Yourself: Making Your Story Bigger than Beer

Craft Brewers Conference 2019 Cody Keenan

You took a risk when you started your own brewery. What if you started your own movement? In this seminar, Cody Keenan, craft beer fan and Barack Obama’s speechwriter and collaborator for the past twelve years, will talk about ways …Read More

Displaying results 1-10 of 271