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Could Recent Negative Scan Trends Be a Good Thing for Craft Beer? Craft Scan Data

Could Recent Negative Scan Trends Be a Good Thing for Craft Beer?

Although craft appears to be dropping in scan data, it might be good news for many breweries if it means people are finally going out again.Read More

A Further Warning Against Marketing Beer with Health and Wellness Cues

A Further Warning Against Marketing Beer with Health and Wellness Cues

A recent lawsuit against Molson Coors underscores the risks of marketing alcohol beverages using health and wellness cues.Read More

A Further Warning Against Marketing Beer with Health and Wellness Cues
Collab Hour

Respectful Branding: Trademark Law and Practical IP Due Diligence

This BA Collab Hour webinar explores how to develop and maintain world-class branding while respecting the trademark and related intellectual property rights of others. Topics discussed will include an overview of applicable law, processes and procedures brewers can adopt to …Read More

Trademark Importance
The New Brewer: Sales & Marketing Issue

The Importance of Trademark Clearance

In a collegial industry that prides itself on creative branding, how can you reduce the risk of getting into disputes with your neighbors over brand names?

Beyond Mug Clubs
The New Brewer: Sales & Marketing Issue

Beyond Mug Clubs

Mug clubs are just as popular with the newest generation of beer drinkers as the previous. However, noteworthy variations on that theme can build a whole new community.

Beer Lovers Tasting Menu
The New Brewer: Brewery Safety Issue

Beer Lovers Tasting Menu

Just in time for Valentine’s Day, the author presents a special pairing menu of courses both cooked with and paired with the perfect beer, with a Bavarian flair.

Displaying results 1-10 of 363