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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
Brewpub and taproom brewers have different responsibilities compared to production brewers. What value besides making beer are brewers contributing to your on-premise brewery? Could they be doing more? Join Chris LaPierre and Larry Chase to learn why brewers need to …Read More
We all host events at our breweries, but most of us could be doing more. Our panel of brewers are experienced in the art of raising their events to the next level of awesomeness. They’ll bring you insights into the …Read More
Give yourself permission to evaluate your brewery’s geographic distribution footprint, re-trench your sphere of customer influence and pull levers that set profitable strategy into motion: customer, community, time, expenses, profit, and culture. Our obligations to the customer and our brewery organizations …Read More
Sure, there are headwinds in the craft beer industry! And of course the craft beer market is more crowded and competitive than ever before. So what? Despite all the hand-wringing and foreboding press reports of disruption and an industry slowdown, …Read More
If you could grow your business simply by marketing to your existing clients and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and clients you’re not …Read More
Join Rob Burns, Conner Coghill, Collin McDonnell, and Robby Roda for a panel about what builds an effective relationship with a distributor! As more and more breweries open and distributors get more full, getting your beer to accounts is increasingly …Read More
Cannabis is not new to the craft beer industry or consumer, but legal cannabis is. In this session, we will breakdown the legal cannabis landscape, the exploding cannabis beverage (and new cannabeer) market, and uncover the risks and opportunities cannabis …Read More
There are many myths, and a lot of confusion, in the craft beer industry as to what rights and obligations brewers have under beer distribution and franchise laws. This panel will demystify the law in this area and provide brewers …Read More
As competition continues to heat up within the beer space, effective price and promotion strategies are more important than ever. Price is a component of every consumer’s purchasing decision, and is a critical lever for brewers of all types – …Read More
It’s no secret that our industry is rapidly changing, challenged by new channels, boundary-pushing innovation, and category blur. What are the key trends that influence consumer preference and how can you stay ahead of the curve? In this data-storytelling seminar, …Read More
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