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marketing-and-selling

Direct to Consumer Shipping: How to Do It Legally and Successfully

Direct to consumer (DtC) shipping of alcohol is on everyone’s minds these days, as consumers and suppliers alike look for better and easier ways to interact. While the positives for DtC shipping are clear, many brewers may struggle to enter …Read More

marketing-and-selling

Direct to Consumer Strategies for Any Size Brewery

As craft beer competition increases, breweries of all sizes are increasingly looking at sales channels beyond at-the-brewery and traditional distribution. In this panel with direct-to-consumer (DtC) compliance expert Alex Koral, hear how three breweries of all sizes, from local to …Read More

marketing-and-selling

Legal Compliance for the Craft Brewer

In this panel, craft brewers with limited resources and no in-house legal counsel will learn practical tips to organize their legal compliance efforts. Read More

marketing-and-selling

Marketing Tools and Tips to Sell More Beer

Marketing is a key component to selling beer both on- and off-premise, and with or without wholesale distribution. Breweries of all sizes can develop the marketing tools needed to grow a brand and sell more beer. This panel discussion includes …Read More

marketing-and-selling

Trending Without Spending: How to Drive Traffic while Keeping Costs Down

Controlling costs is important to the success of any craft brewery. These days, it’s absolutely critical. This seminar gives you the perspective of a marketing director, a brewery owner, and a taproom general manager on best practices for keeping the …Read More

Respectful Branding: Trademark Law and Practical IP Due Diligence 06.03 FB

Respectful Branding: Trademark Law and Practical IP Due Diligence

This BA Collab Hour webinar explores how to develop and maintain world-class branding while respecting the trademark and related intellectual property rights of others. Topics discussed will include an overview of applicable law, processes and procedures brewers can adopt to …Read More

Displaying results 21-30 of 237

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The material in this Members-Only page is made possible by BA membership dues. It is the property of the Brewers Association and is not intended to be shared, in this, or any altered form, outside of our network of member companies. This information should be considered private and not public.