Creating a Successful, Sustainable Loyalty Program for Your Brewery

Craft Brewers Conference 2021
Location: Denver, Colorado
Speakers: Amy Martin

Your most valuable customers are those die-hard supporters of your brewery. They are proud to be unofficial brand ambassadors, they bring in consistent profit, and they show up through hard times. The best way to show appreciation and recognition to these fans is through a rewarding membership opportunity. This presentation covers the key steps for creating and maintaining a successful loyalty program.

Learning Objectives:

  • Engineering a framework for your loyalty program
  • Implementing appealing perks for your customers
  • Communicating effectively with your members
  • Building valuable member-exclusive events

Please log in to view this resource. Not a member? Join Now

Log In
Members Only Content

Get access to this article, and every article, the BA forum, and every technical resource with a Brewers Association membership.

Log In Not a Member? Join Now