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Being a Strong Business Partner: Best Practices for Building Your Annual Business Plan
This seminar presents insights from over 100 distributors and craft brewery suppliers nationwide on crafting and implementing annual business plans. Amidst evolving industry dynamics and distributor consolidations, understanding partnership and focusing on planning, process, preparation, and execution are crucial for brewery success.Read More
Keys to Increase Profitability and Success with Self Distribution and Sales
Marty Ochs and Justin Vitti share 30+ years of brewery sales and distribution expertise in this seminar where hey guide you in setting up internal structures and strategies to stand out from competitors and grow profitably as a self-distributing brewery.Read More
That’ll Move the Chains: Helping Craft Breweries Understand the World of On-Premise Chains
In this roundtable discussion, craft brewery veterans, restaurant chain national buyers, and a BeerBoard data authority explore the on-premise national accounts landscape.Read More
Authenticity in Branding: How To Build a Unique Brand Identity From Strategy to Design
Using a a case study from a real brewery, this seminar walks you through the entire process of writing a full brand strategy from discovery to brand identity, logo design, packaging design, and more.Read More
Beyond Meta Marketing: How To Expand Your Marketing Channel Tactics
In this seminar, the speakers provide an overview of different marketing channels, discuss how they fit into your marketing strategy, and share actionable tactics for both business to consumer (B2C) and business to business (B2B) companies.Read More
Designing Transitions: Branding, Label & Package Considerations
This seminar guides breweries in package design for various sales channels. Topics include conducting a brand audit, choosing designers, and understanding package design essentials like label types and branding strategies. Gain insights for strategic design partnerships to enhance product appeal and performance.Read More
Digital Marketing Mastery for Craft Breweries: Your Practical Checklist for Success
This seminar offers craft breweries a comprehensive checklist and fundamental digital marketing tactics to enhance your online presence and customer engagement.Read More
Leverage Your Brand or Start a New One? Brand Architecture Strategies for Growing Your Business
Learn crucial branding considerations for brewery expansions like launching new brands or locations. Explore brand architecture strategies to position offerings effectively. Discover how to relate current and future brands, market them, and determine pricing. Join experts for a step-by-step journey to extend your brewery's brand and grow your business strategically.Read More
Leveraging Your Website, SEO and Brand Identity for Maximum Impact
In the digital era, a robust online presence is vital. This seminar simplifies website basics and demystifies search engine optimization (SEO). Gain practical insights, best practices, and tools to navigate the digital landscape effectively. Empower yourself with actionable knowledge in an accessible format, free from technical jargon.Read More
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