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marketing-and-selling

A Full Pour: How To Build Out Food and Beverage Menus to Create a More Inviting Space and Drive Profits

With a booming brewery scene in the U.S., competition is fierce, and quality standards are high. Sarah Jane Curran and Chef Stephen Toevs from Marriott Headquarters discuss strategies for breweries to enhance their food and beverage menus, covering food menu building, cocktail design, and non-alcoholic options for profitability.Read More

marketing-and-selling

Who’s Hungry? Strategies for Adding Food to Your Taproom

Breweries are recognizing the importance of offering more than just great beer, with food becoming a key aspect of the taproom experience. This session explores the benefits of adding food, financial considerations, and insights from breweries that have successfully implemented food options, offering practical advice for enhancing taproom profitability and memorability.Read More

business-model

Creating Your Culture with Radical Hospitality

Implementing "radical hospitality" fosters a culture where guests see your taproom as a welcoming "third place." By inviting them to be part of your brewery's story and providing curated spaces and amenities, you cultivate loyal regulars who become effective brewery ambassadors, boosting revenues and guest retention significantly.Read More

business-model

Engaging Brewery Staff and Customers Through Beer Education

Craft beer has shifted from obscurity to abundance, posing a challenge for new drinkers in navigating vast choices. This panel explores modern beer education approaches for enthusiasts and casual consumers alike. Speakers discuss tools for customers and staff to appreciate beer diversity, fostering employee engagement and customer excitement.Read More

business-model

School Is Always in Session: Actively Integrating Beer Education in the Taproom

This seminar emphasizes the importance of beer education in taprooms. Four beer educators share strategies for integrating education into the taproom experience for staff and customers. They offer tangible examples and tips for maintaining educational priorities, even through staff turnover, ensuring it becomes ingrained in brewery culture.Read More

business-model

The Flavor of Your Taproom: How the Drinking Atmosphere Shifts the Taste and Memory of Beer

This seminar explores how various sensory elements in a taproom impact the flavor experience even before a drink is served. It delves into the influence of music, decor, and ambiance on taste perception, backed by scientific research and industry success stories. Participants will learn to enhance customer satisfaction by optimizing sensory experiences.Read More

business-model

Getting Guests into Your Taproom and Keeping Them There

This seminar offers taproom management staff strategies for creating engaging events and programs tailored to their brewery's space, staff, and brand. It covers the four pillars of programming and entertainment, provides a guide for event considerations, and shares examples and ideas for implementation. Panel speakers offer insights for seamless event planning and execution.Read More

business-model

The 10×10 Taproom: Turning Events into a Retail Profit Arm

Owned premise sales offer breweries higher profit margins and brand control but entail significant initial and ongoing costs. The concept of a "10x10 taproom" proposes investing in event-based taprooms rotating across locations instead of new brick-and-mortar sites.Read More

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