Designing a Taproom that Tells Your Story, Sells Your Beer, and Builds Your Community

Craft Brewers Conference 2022
Location: Minneapolis, MN
Speakers: Melissa Romano

Beyond brewing great beer, the single most important consideration when opening a brewery is the design and location of the taproom. From “community-centered” to “industrial park extreme,” this seminar investigates what works (and what doesn’t) when designing your brewery’s taproom. Former registered architect turned brewery owner, Melissa Romano, guides you through the process, from finding the perfect location to root in your community, to imagining a space that will build your brand, tell your story, and sell your product.

Learning Objectives:

  • Choosing the best location for your taproom brewery
  • Designing your taproom to support your brand, your product, and your story
  • Creating a community hub with your taproom

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