Building Brand Inspiration via Community Focused Fundraising

Craft Brewers Conference 2022
Location: Minneapolis, MN
Speakers: Teresa Psuty

Our phone lines and email boxes are jammed with requests for support, but how can we use these fundraising opportunities to tell our story, as well as create loyal fans and ambassadors? In this seminar, we’ll explore ways to find your natural allies and cultivate partnerships that both authentically build your brand and help your community.

Learning Objectives:

  • Your brand has a story, and your community partners tell your story better than you can. We will discuss how to connect with your natural allies and create your vision together.
  • We’ll discuss how finding common ground and shared purpose with unexpected organizations and businesses via community collaborations is a great way to achieve your shared goals.
  • Actions speak louder than words. Understand how to let your advocacy demonstrate your company’s inclusivity, diversity, and stewardship.
  • Keeping an ear to the ground is critical to catching opportunities when they present themselves; we will talk about how to vet these and cultivate successful outcomes all around.
  • Frequent requests? Let’s discuss some strategies to elevate these to be mutually beneficial.

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