Seminars

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Creating Your Brewpub Experience

With the battle for tastebuds ever growing between brewpubs, tasting rooms, wineries, and distilleries, there are plenty of ways to make your brewpub shine above the competition. We’ll explore options and techniques to differentiate your …More

Marketing: Getting People in the Door

Get people into your brewery with strategic marketing. Learn how to utilize unconventional methods, social media, and technology to market your brewpub without spending tons of money.

Valuation of an Existing Brewpub

Most entrepreneurs are great at starting a business, but few understand how to determine the value of their largest asset. More importantly, understanding what drives that value will often lead to changes in the management …More

Crafting Your Brand

This session is designed to help you build and communicate a strong brand. Learn the framework through a case study of a Minnesota gastro-brewery, then learn how to apply these strategies to your own brand …More

Perfecting On-Premise Staff Training

Your servers and bartenders are your beer’s best friends, representing your brand and driving sales. Keep them motivated, increase your sales, and reduce employee turnover with effective staff training. Join Rich Higgins, Master Cicerone®, brewmaster, …More