Seminars

NOTE: The material in this Members-Only page is made possible by BA membership dues. It is the property of the Brewers Association and is not intended to be shared, in this, or any altered form, outside of our network of member companies. This information should be considered private and not public.

Perfecting On-Premise Staff Training

Your servers and bartenders are your beer’s best friends, representing your brand and driving sales. Keep them motivated, increase your sales, and reduce employee turnover with effective staff training. Join Rich Higgins, Master Cicerone®, brewmaster, …More

Alternative Marketing for Brewpubs

This seminar will explore non-traditional methods of marketing to increase revenue, improve operations, and build brand loyalty. Industry experts will discuss their ideas including spicing up your brewery tour, partnering with local organizations, and more.

Crafting Your Brand

This session is designed to help you build and communicate a strong brand. Learn the framework through a case study of a Minnesota gastro-brewery, then learn how to apply these strategies to your own brand …More

Financial Economics of a Brewpub

In this seminar you will learn ways to manage your business and get the most out of your financial information using the balance sheet and income statement as tools. Topics include best practices benchmarking, complex …More

Keep Your Brewpub and Brand Relevant

With new breweries opening nearly every day, it’s important to make sure your brewpub and brand stand out. This panel of experts will share ideas for keeping your brand relevant in a growing and changing …More