Classifying a beer as a special or limited release gives it a certain cachet, catering to ardent beer drinkers’ anticipation and never-ending desire for the Next Big Thing.

Many people assume that because they know their companies, industries, and products so well, they can easily handle a media interview. But a television camera is intimidating.

Great brand marketing reminds people of the feeling they’re looking for when they drink beer, and eventually creates an ongoing association of that feeling with the brand.

In the dynamic landscape of traditional, digital, and social media, one constant remains: the press release, an essential mode of communication that never goes out of style.