“Beer MarketerÕs INSIGHTS/Craft Brew News” editor Benj Steinman explores craftÕs continued ascent, including a multitude of ripple effects and ramifications as this revolutionary movement becomes mainstream. Topics include the ongoing inroads craft continues to make into the total beer business, the increasingly competitive craft beer scene, some signs that the long tail is already tailing off, plus the unprecedented number of newcomers and the the big brewersÕ stepped-up responses.