September/October 2014

Sales & Marketing Issue

For the September/October 2014 The New Brewer, we present our Sales & Marketing issue. For this issue, we take a look at a host of topics such as special beer releases, brewery taprooms, contract brewing, brand personality, and how to shine during a media interview.

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Cover Story

Sales & Marketing Issue

The Phenomenon of Special Beer Release Days

Classifying a beer as a special or limited release gives it a certain cachet, catering to ardent beer drinkers’ anticipation and never-ending desire for the Next Big Thing.

Sales & Marketing Issue

Featured Stories

Onsite Immersion

Greg Kitsock

Even when it’s not necessary for survival, the onsite tap and tasting room is a welcome stream of extra revenue as well as a showcase for new and exotic beers.

America’s First Trappist Ale

Horst Dornbusch

One recently released beer stands apart from all new entries: the first American Trappist ale, brewed by the Saint Joseph’s Abbey in a small Massachusetts town.

Contract Brewing

Stan Hieronymus

Brew Hub is just one of several new brewing companies that have brewing beer for others built into their original plan, but the notion of contract brewing is evolving.

A Note From the Editor

Jill Redding, Editor-in-Chief

This issue also includes our usual informative departments, plus brewery-generated news about the craft brewing community in the Brewery Updates and Beer Releases sections; and new products and services from allied trade in Industry Supplier News. In our back-page interview, we highlight Matt Cole of Fat Head’s Brewery.

Cheers, and we hope you enjoy this issue of The New Brewer.

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