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Marketing & Social Media

Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.

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Displaying results 1-10 of 26
Marketing Brainstorm
The New Brewer: Sales & Marketing Issue

Brainstorm

Ray Goodrich

Incorporating imaginative thinking into your everyday routine will help amplify your message and allow for a greater stream of content ideas and marketing initiatives.

Unlikely Pairings
The New Brewer: Sales & Marketing Issue

Unlikely Pairings

Greg Kitsock

Craft breweries are reaching beyond their comfort zones, pairing up with such unlikely partners as a rock ‘n roll band, historical sites, and a drive-in movie theater.

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The New Brewer: Workforce Challenges Issue

Beer’s Tenacious Gender Gap

Mike Kallenberger

Despite two decades' worth of evidence indicating that the defining traits of masculinity are evolving, some beer brands have seemingly decided to reassure men that they're not.

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The New Brewer: Adapting to Change Issue

The Brand of Craft Beer

Mike Kallenberger

For the past few years, the craft beer category hasn’t been growing at the pace we’ve become accustomed to. A contributor might be the erosion of the craft beer brand.

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The New Brewer: Sales & Marketing Issue

Back to School: Craft Breweries Serving Up Knowledge

Stan Hieronymus

More craft breweries are realizing the value of spending time teaching customers about beer and the brewing process, offering their own versions of “beer school”.

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The New Brewer: Sales & Marketing Issue

Rock Star Brewers: Adding Value Beyond the Brewery

Larry Chase & Chris LaPierre

Brewers can help forge a deeper connection between your brand and your fans. They are in-house advocates who can help define, lead, and grow your brewery’s beer culture.

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The New Brewer: Sales & Marketing Issue

Feedback: Tapping Into Beer Drinkers’ Perceptions

Stan Hieronymus

Several breweries are finding new ways to get customers engaged and involved, including taste testing and rating experimental beers and recipes.

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The New Brewer: Technical Brewing Issue

Independence Matters: The Independent Craft Brewer Seal

Eric Friedman

The core objective of the Brewers Association’s independent craft brewer seal is to drive awareness, preference, and sales of beer from small, independent U.S. craft breweries.

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The New Brewer: The Business of Beer Issue

The Other Long Tail: The Value of infrequent Customers

Mike Kallenberger

Can brand champions be encouraged to drink their favorite brand even more often? Or will more grown be generated by reaching out directly to potential new drinkers?

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The New Brewer: Taprooms Issue

Disrupting the Distributors: The Long Tail Gets Longer

Mike Kallenberger

Some are starting to see the new wave of at-the-brewery sales—volume sold in brewery taprooms and brewpubs—as disrupting the disruptors, shaking up the establishment.

Displaying results 1-10 of 26
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