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Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.
The Brewers Association offers many ways to get the word out about your brewery. This seminar summarizes the BA’s Craft Beer Program and its efforts and projects on behalf of craft brewers. Sit in to learn how to leverage the …Read More
As breweries and brewpubs strive to capitalize on the growth of the industry and build their brands for long-term success, retail and promotional merchandise such as wearables, POS and souvenirs are an essential advertising medium. We will discuss the three …Read More
This seminar covers innovating traditional fundraising for brewpubs, including mug clubs, non-profits, social media and technology. Read More
BA Staff Economist Bart Watson kicks off this seminar with an introduction to the recently published economic impact studies. Jeff Dense then dives into the heart of the seminar, exploring the political economy of craft beer festivals, with a focus …Read More
John, Tommy and Adam offer advanced sales planning tips for the growing craft brewery. Read More
Many questions arise when a brewery sets its distribution plan. Should you stick to your home market or expand to surrounding areas? Should you self-distribute or use wholesalers? What are the appropriate questions to ask prospective distributors? Draft or package, …Read More
Buhler and Jones present another action-packed, standing-room-only, music-powered seminar on the essentials of brewery promotion. Read More
This panel offers ideas to develop your customers and strengthen the relationship among your beers, your brewery, and their interests.Read More
Economic benefits, job creation, sustainability, charity, community involvement, health benefits, specific occasions and intangibles like food pairings and the simple enjoyment of life–your customers should know about beer’s postive aspects. This presentation gives you tools to promote all the good …Read More
A panel with both brewery and distributor staff discusses best practices for brewers and distributorsÑa methodology for positive relationships to achieve appropriate share of mind within a distribution house. Read More
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