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Marketing & Social Media

Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.

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Websites and ADA Compliance ada compliance icons x

Websites and ADA Compliance

A good strategy to develop and maintain an accessible website combines several methods of evaluation and improvements.Read More

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Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles

mobile playlist icon CBC 2024 Marketing & Social Media Seminars person holding a beer in a colorful brewery

CBC 2024 Marketing & Social Media Seminars

From these seminars, gain actionable insights to enhance your market presence, connect with customers, and strategically grow your business.Read More

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Education Program Manager

MacKenzie Staples is the education program manager for the Brewers Association. In addition to managing the resources and articles on BrewersAssociation.org, she organizes the seminars for the Craft Brewers Conference® (CBC), curates the webinars in the BA Collab Hour series, and serves as the staff liaison for the CBC Seminar Subcommittee. She is originally from Texas where she fell in love with craft beer, and is proud to say that she has visited over 800 U.S. small and independent craft breweries.

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  1. Seminar

Designing Transitions: Branding, Label & Package Considerations

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Jillian Noble

This seminar guides breweries in package design for various sales channels. Topics include conducting a brand audit, choosing designers, and understanding package design essentials like label types and branding strategies. Gain insights for strategic design partnerships to enhance product appeal and performance.Read More

marketing-and-selling
  1. Seminar

Leverage Your Brand or Start a New One? Brand Architecture Strategies for Growing Your Business

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Isaac Arthur, Cody Fague

Learn crucial branding considerations for brewery expansions like launching new brands or locations. Explore brand architecture strategies to position offerings effectively. Discover how to relate current and future brands, market them, and determine pricing. Join experts for a step-by-step journey to extend your brewery's brand and grow your business strategically.Read More

marketing-and-selling
  1. Seminar

Leveraging Your Website, SEO and Brand Identity for Maximum Impact

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Greg Fontaine

In the digital era, a robust online presence is vital. This seminar simplifies website basics and demystifies search engine optimization (SEO). Gain practical insights, best practices, and tools to navigate the digital landscape effectively. Empower yourself with actionable knowledge in an accessible format, free from technical jargon.Read More

business
  1. Seminar

From Neighborhood to NBA: Crafting More Meaningful Partnerships

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Rob Day, Jim Kallinich

This seminar highlights collaboration as a powerful tool in the craft beer industry for reaching new audiences and strengthening existing connections. It delves into the process of identifying and evaluating partnerships, offering insights on building successful collaborations, whether through sweat equity or sponsorship, for long-term success.Read More

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  1. Seminar

The 10×10 Taproom: Turning Events into a Retail Profit Arm

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Tim Buckingham, Kelly Hieronymus

Owned premise sales offer breweries higher profit margins and brand control but entail significant initial and ongoing costs. The concept of a "10x10 taproom" proposes investing in event-based taprooms rotating across locations instead of new brick-and-mortar sites.Read More

Seven Ways to Use Social Media to Reach New Customers: Part II beer drinkers enjoying brewery taproom

Seven Ways to Use Social Media to Reach New Customers: Part II

In this post, we discuss ways to effectively express your brand voice, target new audiences with psychographic segmentation, make the most out of captions and hashtags, and get your team engaged in social media messaging.Read More

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Brewers Association

The Marketing and Communications Subcommittee advises the Brewers Association and its membership on inclusive marketing and communication practices. It works to amplify the voices and experiences of underrepresented populations and engage in inclusive storytelling about the craft brewing community.

See Marketing and Communications Subcommittee's Articles
Displaying results 1-10 of 266