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Marketing & Social Media

Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.

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Websites and ADA Compliance ada compliance icons x

Websites and ADA Compliance

A good strategy to develop and maintain an accessible website combines several methods of evaluation and improvements.Read More

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Vice President of Marketing & Communications

Ann Obenchain was Vice President of Marketing & Communications for the Brewers Association. Ann developed and lead the strategic direction of the association's marketing and communications activities, and served as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles

What Firestone Walker Brewing Company Can Teach Every Brewery About Social Media

What Firestone Walker Brewing Company Can Teach Every Brewery About Social Media

"People connect with people before they connect with products."Read More

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Stephanie Grant is an Atlanta-based content strategist and James Beard–nominated writer who helps breweries stand out online through storytelling.

She has worked in the beer industry since 2017—starting as a writer covering beer and makers, then moving in-house as a brewery marketing coordinator. That combination of journalism and hands-on brewery experience shapes how she approaches storytelling today.

Stephanie’s writing has appeared in CraftBeer.com, Good Beer Hunting, and The New Brewer. She now works independently with breweries to translate behind-the-scenes work into story-driven content that builds trust, reflects the in-person experience, and gives people a reason to choose them.

See Stephanie Grant's Articles

Your Servers Are Your Best Marketing — If You Train Them bartender leaning on a taproom bar and giving a thumbs up

Your Servers Are Your Best Marketing — If You Train Them

Brewpubs and taproom staff have a direct line to the customer. Here's how to turn face-to-face moments into brand loyalty that keeps people coming back.Read More

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Technical Brewing Projects Director

Chuck joined the Brewers Association staff in 2013 after a long career as a craft brewer. He opened Tennessee’s first brewpub, Boscos, in 1992. As an owner and director of brewery operations for Boscos Brewing Company, he opened additional brewpubs in Memphis, Nashville, and Little Rock, Arkansas. In 2007, Chuck opened and operated Ghost River Brewing in Memphis. He has served as chair of the Association of Brewers Board of Advisors, chair of the Association of Brewers Board of Directors, and was a member of the first Board of Directors for the Brewers Association. In his capacity as technical brewing projects manager, Chuck works with the Technical Committee and the safety, sustainability, quality, draught beer quality, engineering, and supply chain subcommittees to encourage and facilitate best practices in all phases of Brewers Association members' brewery operations.

See Chuck Skypeck's Articles

A Digital Health Check for Your Brewery Digital Health Check for your Brewery

A Digital Health Check for Your Brewery

Facebook and Instagram flagging your brewery's page? Learn how to audit your website and social profiles, avoid common red flags, and what to do if you're marked 'Not Recommended.'Read More

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Vice President of Marketing & Communications

Ann Obenchain was Vice President of Marketing & Communications for the Brewers Association. Ann developed and lead the strategic direction of the association's marketing and communications activities, and served as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles

What Saint Arnold Brewing Can Teach Every Brewery About Social Media Saint Arnold Brewing Social

What Saint Arnold Brewing Can Teach Every Brewery About Social Media

Starting with a MySpace page 20 years ago, Saint Arnold has steadily refined its approach to social media marketing, landing on a journalistic approach that covers brewery news and spotlights the contributions of their team. Read More

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Stephanie Grant is an Atlanta-based content strategist and James Beard–nominated writer who helps breweries stand out online through storytelling.

She has worked in the beer industry since 2017—starting as a writer covering beer and makers, then moving in-house as a brewery marketing coordinator. That combination of journalism and hands-on brewery experience shapes how she approaches storytelling today.

Stephanie’s writing has appeared in CraftBeer.com, Good Beer Hunting, and The New Brewer. She now works independently with breweries to translate behind-the-scenes work into story-driven content that builds trust, reflects the in-person experience, and gives people a reason to choose them.

See Stephanie Grant's Articles

Rising to the Occasion: Positioning NA Beer Deschutes NA Beer cheers with desert background

Rising to the Occasion: Positioning NA Beer

Many makers of low- and no-alcohol beverages are positioning their products around the when, where, and why. Read More

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First published in 1983 to help commercial start-up breweries find their way during the early days of the craft beer revolution, The New Brewer has evolved along with the maturing craft brewing industry. Today, the magazine offers practical insights and advice for American craft breweries ranging in production from fewer than 100 barrels per year up to six million barrels.

See The New Brewer 's Articles

How Breweries Can Show Up in “Near Me” Searches Worthy Brewing Co.
© Worthy Brewing Co.

How Breweries Can Show Up in “Near Me” Searches

Boost your visibility in "near me" searches. Ensure your brewery stands out by optimizing your Google Business Profile effectively.Read More

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Vice President of Marketing & Communications

Ann Obenchain was Vice President of Marketing & Communications for the Brewers Association. Ann developed and lead the strategic direction of the association's marketing and communications activities, and served as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles
marketing-and-selling
  1. Seminar

Canworthy: How Packaging Turns Beer Into Brand Love

Craft Brewers Conference 2026Philadelphia, PennsylvaniaSpeaker(s): Mike Gertz, Chloe Wagner

This session shows breweries how to turn packaging into a powerful storytelling tool that drives trial, loyalty, and shelf velocity, offering practical frameworks, creative principles, and case studies to help cans stand out and build lasting brand love.Read More

marketing-and-selling
  1. Seminar

Crafting Better Content: Photography and Video for Craft Beer

Craft Brewers Conference 2026Philadelphia, PennsylvaniaSpeaker(s): Nick Bridges, Allison Duffus, Natasha Souther

From stronger photography and affordable set design to strategic short-form video, this session teaches breweries practical, accessible techniques for producing authentic, high-impact visual content that elevates brand storytelling and boosts digital engagement.Read More

marketing-and-selling
  1. Seminar

Disruption Marketing: You Don’t Have the Budget to Be Boring

Craft Brewers Conference 2026Philadelphia, PennsylvaniaSpeaker(s): Rob Day, Michelle Robertson, Anna Sokratov

This session shows breweries how to use bold, disruptive marketing to stand out in a crowded market, offering real-world strategies, case studies, and tools to challenge norms, win internal buy-in, and turn daring ideas into measurable growth.Read More

Displaying results 1-10 of 90