Facebook pixel Marketing & Social Media Archives - Brewers Association
Skip to content

2026 Board Election: Meet the Candidates & Vote ›

  1. Resource Hub

Marketing & Social Media

Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.

Filter Results
Displaying results 1-10 of 94

Websites and ADA Compliance ada compliance icons x

Websites and ADA Compliance

A good strategy to develop and maintain an accessible website combines several methods of evaluation and improvements.Read More

Link to author biography
Vice President of Marketing & Communications

Ann Obenchain was Vice President of Marketing & Communications for the Brewers Association. Ann developed and lead the strategic direction of the association's marketing and communications activities, and served as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles

The Instagram Audit Every Brewery Owner Should Run Brewery employee working on laptop at taproom bar

The Instagram Audit Every Brewery Owner Should Run

Turn scrollers into taproom visitors: audit your brewery's Instagram bio, highlights, grid, captions, and comments to see what strangers see.Read More

Link to author biography

Stephanie Grant is an Atlanta-based content strategist and James Beard–nominated writer who helps breweries stand out online through storytelling.

She has worked in the beer industry since 2017—starting as a writer covering beer and makers, then moving in-house as a brewery marketing coordinator. That combination of journalism and hands-on brewery experience shapes how she approaches storytelling today.

Stephanie’s writing has appeared in CraftBeer.com, Good Beer Hunting, and The New Brewer. She now works independently with breweries to translate behind-the-scenes work into story-driven content that builds trust, reflects the in-person experience, and gives people a reason to choose them.

See Stephanie Grant's Articles
Legacy Brands
The New Brewer: Operational Efficiency Issue

Craft Legacy Brands

Greg Kitsock

Craft legacy brands still hold a considerable amount of sales potential. For craft brewers, keeping these brands alive is a chance to fill empty tank space and jumpstart sales.

Party Bomb
The New Brewer: Operational Efficiency Issue

Case Study

Matt Gacioch

Deschutes Brewery chose the hallowed halls of GABF to introduce the beer world to Party Bomb. Here’s a look at the playbook from a deeply established company.

What Firestone Walker Brewing Company Can Teach Every Brewery About Social Media

What Firestone Walker Brewing Company Can Teach Every Brewery About Social Media

"People connect with people before they connect with products."Read More

Link to author biography

Stephanie Grant is an Atlanta-based content strategist and James Beard–nominated writer who helps breweries stand out online through storytelling.

She has worked in the beer industry since 2017—starting as a writer covering beer and makers, then moving in-house as a brewery marketing coordinator. That combination of journalism and hands-on brewery experience shapes how she approaches storytelling today.

Stephanie’s writing has appeared in CraftBeer.com, Good Beer Hunting, and The New Brewer. She now works independently with breweries to translate behind-the-scenes work into story-driven content that builds trust, reflects the in-person experience, and gives people a reason to choose them.

See Stephanie Grant's Articles

Your Servers Are Your Best Marketing — If You Train Them bartender leaning on a taproom bar and giving a thumbs up

Your Servers Are Your Best Marketing — If You Train Them

Brewpubs and taproom staff have a direct line to the customer. Here's how to turn face-to-face moments into brand loyalty that keeps people coming back.Read More

Link to author biography
Technical Brewing Projects Director

Chuck joined the Brewers Association staff in 2013 after a long career as a craft brewer. He opened Tennessee’s first brewpub, Boscos, in 1992. As an owner and director of brewery operations for Boscos Brewing Company, he opened additional brewpubs in Memphis, Nashville, and Little Rock, Arkansas. In 2007, Chuck opened and operated Ghost River Brewing in Memphis. He has served as chair of the Association of Brewers Board of Advisors, chair of the Association of Brewers Board of Directors, and was a member of the first Board of Directors for the Brewers Association. In his capacity as technical brewing projects manager, Chuck works with the Technical Committee and the safety, sustainability, quality, draught beer quality, engineering, and supply chain subcommittees to encourage and facilitate best practices in all phases of Brewers Association members' brewery operations.

See Chuck Skypeck's Articles

A Digital Health Check for Your Brewery Digital Health Check for your Brewery

A Digital Health Check for Your Brewery

Facebook and Instagram flagging your brewery's page? Learn how to audit your website and social profiles, avoid common red flags, and what to do if you're marked 'Not Recommended.'Read More

Link to author biography
Vice President of Marketing & Communications

Ann Obenchain was Vice President of Marketing & Communications for the Brewers Association. Ann developed and lead the strategic direction of the association's marketing and communications activities, and served as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles

What Saint Arnold Brewing Can Teach Every Brewery About Social Media Saint Arnold Brewing Social

What Saint Arnold Brewing Can Teach Every Brewery About Social Media

Starting with a MySpace page 20 years ago, Saint Arnold has steadily refined its approach to social media marketing, landing on a journalistic approach that covers brewery news and spotlights the contributions of their team. Read More

Link to author biography

Stephanie Grant is an Atlanta-based content strategist and James Beard–nominated writer who helps breweries stand out online through storytelling.

She has worked in the beer industry since 2017—starting as a writer covering beer and makers, then moving in-house as a brewery marketing coordinator. That combination of journalism and hands-on brewery experience shapes how she approaches storytelling today.

Stephanie’s writing has appeared in CraftBeer.com, Good Beer Hunting, and The New Brewer. She now works independently with breweries to translate behind-the-scenes work into story-driven content that builds trust, reflects the in-person experience, and gives people a reason to choose them.

See Stephanie Grant's Articles

Rising to the Occasion: Positioning NA Beer Deschutes NA Beer cheers with desert background

Rising to the Occasion: Positioning NA Beer

Many makers of low- and no-alcohol beverages are positioning their products around the when, where, and why. Read More

Link to author biography

First published in 1983 to help commercial start-up breweries find their way during the early days of the craft beer revolution, The New Brewer has evolved along with the maturing craft brewing industry. Today, the magazine offers practical insights and advice for American craft breweries ranging in production from fewer than 100 barrels per year up to six million barrels.

See The New Brewer 's Articles

How Breweries Can Show Up in “Near Me” Searches Worthy Brewing Co.
© Worthy Brewing Co.

How Breweries Can Show Up in “Near Me” Searches

Boost your visibility in "near me" searches. Ensure your brewery stands out by optimizing your Google Business Profile effectively.Read More

Link to author biography
Vice President of Marketing & Communications

Ann Obenchain was Vice President of Marketing & Communications for the Brewers Association. Ann developed and lead the strategic direction of the association's marketing and communications activities, and served as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles
Displaying results 1-10 of 94