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  1. Resource Hub

Marketing & Social Media

Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.

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Websites and ADA Compliance ada compliance icons x

Websites and ADA Compliance

A good strategy to develop and maintain an accessible website combines several methods of evaluation and improvements.Read More

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Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

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Websites and ADA Compliance September October The New Brewer Cover

Sales & Marketing

For the September/October 2025 The New Brewer, we present our annual Sales & Marketing issue. The issue includes topics such as focusing on taproom hospitality; multi-channel sales prospecting; marketing to traditional media; and how craft breweries are riding out business uncertainty from tariffs and other challenges. Read More

This issue is brought to you by Great American Beer Festival

Why Gen Z Isn’t Drinking Your Beer (And What You Can Do About It) Woman serving beer over bar to empty bar seats.

Why Gen Z Isn’t Drinking Your Beer (And What You Can Do About It)

Gen Z is transforming the alcohol market, spending less overall yet shaping trends with their unique preferences. They seek authenticity, moderation, and flavors that go beyond craft beer stereotypes, while rejecting messaging that feels forced or outdated. Read More

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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

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  1. Seminar

Keeping Your Flagship Brands Alive

Craft Brewers Conference 2025Indianapolis, IndianaSpeaker(s): Brian Grossman, Ellie Preslar

Sierra Nevada Brewing Co. emphasizes innovation, brand consistency, and community engagement to maintain flagship brand success.Read More

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