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Craft Brewers Conference Seminar - Featured Image

Who Is Your Brewery and What Do You Do? How to Define, Market and Align Your Brand

Look around at today’s ever-multiplying brewery landscape and you’ll quickly realize that the best breweries are ones who not only make great beer, but understand how to thoughtfully market their product. Learn how four breweries of varying sizes approached the …Read More

Craft Brewers Conference Seminar - Featured Image

The Challenges of Balancing Core Brands with Rotation Nation

We all know that craft beer drinkers today are always asking the question, “What’s new?” How we respond to that question as brewers is different for everyone. Join moderator Garrett Marrero of Maui Brewing Company and speakers Neil Fisher (WeldWerks …Read More

Craft Brewers Conference Seminar - Featured Image

Tap Yourself: Making Your Story Bigger than Beer

You took a risk when you started your own brewery. What if you started your own movement? In this seminar, Cody Keenan, craft beer fan and Barack Obama’s speechwriter and collaborator for the past twelve years, will talk about ways …Read More

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Rock Star Brewers: Adding Value Beyond the Brewery

Brewpub and taproom brewers have different responsibilities compared to production brewers. What value besides making beer are brewers contributing to your on-premise brewery? Could they be doing more? Join Chris LaPierre and Larry Chase to learn why brewers need to …Read More

Craft Brewers Conference Seminar - Featured Image

Growing into the Headwinds – the Sequel!

Sure, there are headwinds in the craft beer industry! And of course the craft beer market is more crowded and competitive than ever before. So what? Despite all the hand-wringing and foreboding press reports of disruption and an industry slowdown, …Read More

Craft Brewers Conference Seminar - Featured Image

How to Market and Sell to People Not Like You

If you could grow your business simply by marketing to your existing clients and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and clients you’re not …Read More

Craft Brewers Conference Seminar - Featured Image

Crafting an Intersection: Cannabis, Beer and Cannabeers

Cannabis is not new to the craft beer industry or consumer, but legal cannabis is. In this session, we will breakdown the legal cannabis landscape, the exploding cannabis beverage (and new cannabeer) market, and uncover the risks and opportunities cannabis …Read More

Craft Brewers Conference Seminar - Featured Image

Fine-Tuning Your Price and Promotion Game

As competition continues to heat up within the beer space, effective price and promotion strategies are more important than ever. Price is a component of every consumer’s purchasing decision, and is a critical lever for brewers of all types – …Read More

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