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Marketing & Social Media

Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.

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  1. Seminar

A Deep Dive into Trademarks – Part I

Craft Brewers Conference 2022Minneapolis, MinnesotaSpeaker(s): Mike Drumm, Chris Hill

The seminar will provide an introduction to trademarks and why you need them, presented by Mike Drumm of BeerAttorney.com and Chris Hill of Odyssey Beerwerks.Read More

Marketing Brainstorm
The New Brewer: Sales & Marketing Issue

Brainstorm

Ray Goodrich

Incorporating imaginative thinking into your everyday routine will help amplify your message and allow for a greater stream of content ideas and marketing initiatives.

Unlikely Pairings
The New Brewer: Sales & Marketing Issue

Unlikely Pairings

Greg Kitsock

Craft breweries are reaching beyond their comfort zones, pairing up with such unlikely partners as a rock ‘n roll band, historical sites, and a drive-in movie theater.

Engagement with Community and Customers beer drinkers enjoying tasters outside x

Engagement with Community and Customers

In a taproom brewery, the customer experience and their interactions in your taproom can be even more important than your beer.Read More

Link to author biography
Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles
JFtnb22 Gender Gap 600x400
The New Brewer: Workforce Challenges Issue

Beer’s Tenacious Gender Gap

Mike Kallenberger

Despite two decades' worth of evidence indicating that the defining traits of masculinity are evolving, some beer brands have seemingly decided to reassure men that they're not.

The Taprooms Committee Talks Holiday Season, Events, and End of the Year Plans holiday season heroA

The Taprooms Committee Talks Holiday Season, Events, and End of the Year Plans

The members of the BA Taprooms Committee talk holiday events and plans, and how we all hope to see our 2021 wrap up.Read More

Link to author biography
Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles
Displaying results 21-30 of 268