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Marketing & Social Media

Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.

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Displaying results 21-30 of 285

Social Media Tips and Tricks for Taprooms person photographing beer on a smart phone

Social Media Tips and Tricks for Taprooms

In today's market, social media is a necessary aspect of business. In this post, Topa Topa's Jack Dyer attempts to categorize tips that have been helpful for his brewery over the years.Read More

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Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles
Craft X Craft
The New Brewer: Sales & Marketing

Craft x Craft

Kate Conway

Collaborations between breweries are common, but a group of breweries in Maryland is taking that spirit of collaboration and amplifying it through joint events and marketing.

Marketing Tips from the Pros
The New Brewer: Sales & Marketing

Back to Basics

Brandon Hernández

You don’t need an advanced marketing degree to promote your brewery effectively. Concentrating on the basics can go a long way toward making authentic connections.

mobile playlist icon CBC 2024 Marketing & Social Media Seminars person holding a beer in a colorful brewery

CBC 2024 Marketing & Social Media Seminars

From these seminars, gain actionable insights to enhance your market presence, connect with customers, and strategically grow your business.Read More

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Education Program Manager

MacKenzie Staples is the education program manager for the Brewers Association. In addition to managing the resources and articles on BrewersAssociation.org, she organizes the seminars for the Craft Brewers Conference® (CBC), curates the webinars in the BA Collab Hour series, and serves as the staff liaison for the CBC Seminar Subcommittee. She is originally from Texas where she fell in love with craft beer, and is proud to say that she has visited over 800 U.S. small and independent craft breweries.

See MacKenzie Staples's Articles
business
  1. Seminar

From Neighborhood to NBA: Crafting More Meaningful Partnerships

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Rob Day, Jim Kallinich

This seminar highlights collaboration as a powerful tool in the craft beer industry for reaching new audiences and strengthening existing connections. It delves into the process of identifying and evaluating partnerships, offering insights on building successful collaborations, whether through sweat equity or sponsorship, for long-term success.Read More

marketing-and-selling
  1. Seminar

Designing Transitions: Branding, Label & Package Considerations

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Jillian Noble

This seminar guides breweries in package design for various sales channels. Topics include conducting a brand audit, choosing designers, and understanding package design essentials like label types and branding strategies. Gain insights for strategic design partnerships to enhance product appeal and performance.Read More

marketing-and-selling
  1. Seminar

Leverage Your Brand or Start a New One? Brand Architecture Strategies for Growing Your Business

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Isaac Arthur, Cody Fague

Learn crucial branding considerations for brewery expansions like launching new brands or locations. Explore brand architecture strategies to position offerings effectively. Discover how to relate current and future brands, market them, and determine pricing. Join experts for a step-by-step journey to extend your brewery's brand and grow your business strategically.Read More

Displaying results 21-30 of 285
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