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Marketing & Social Media

Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.

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  1. Seminar

Canworthy: How Packaging Turns Beer Into Brand Love

Craft Brewers Conference 2026Philadelphia, PennsylvaniaSpeaker(s): Mike Gertz, Chloe Wagner

This session shows breweries how to turn packaging into a powerful storytelling tool that drives trial, loyalty, and shelf velocity, offering practical frameworks, creative principles, and case studies to help cans stand out and build lasting brand love.Read More

marketing-and-selling
  1. Seminar

Crafting Better Content: Photography and Video for Craft Beer

Craft Brewers Conference 2026Philadelphia, PennsylvaniaSpeaker(s): Nick Bridges, Allison Duffus, Natasha Souther

From stronger photography and affordable set design to strategic short-form video, this session teaches breweries practical, accessible techniques for producing authentic, high-impact visual content that elevates brand storytelling and boosts digital engagement.Read More

marketing-and-selling
  1. Seminar

Disruption Marketing: You Don’t Have the Budget to Be Boring

Craft Brewers Conference 2026Philadelphia, PennsylvaniaSpeaker(s): Rob Day, Michelle Robertson, Anna Sokratov

This session shows breweries how to use bold, disruptive marketing to stand out in a crowded market, offering real-world strategies, case studies, and tools to challenge norms, win internal buy-in, and turn daring ideas into measurable growth.Read More

Link to article March April 2026 The New Brewer cover

CBC Preview Issue

For the March/April 2026 The New Brewer, we present our CBC Preview issue. In this issue, we cover the current craft beer scene in Philadelphia; the trend of craft brewer consolidation; the proliferation of beyond-beer and lower-strength beverages; and the use of generative AI for small craft brewers. We also present our final installment of the Brewing & Climate Change series. Read More

This issue is brought to you by Hopsteiner

Playing the Long Game: Why Brand Building Beats the Direct Sale Mindset in Social Media Build Brand Social Media

Playing the Long Game: Why Brand Building Beats the Direct Sale Mindset in Social Media

When used well, social media helps people feel connected to your brand long before they order their first pint.Read More

Link to author biography

Stephanie Grant is an Atlanta-based content strategist and James Beard–nominated writer who helps breweries stand out online through storytelling.

She has worked in the beer industry since 2017—starting as a writer covering beer and makers, then moving in-house as a brewery marketing coordinator. That combination of journalism and hands-on brewery experience shapes how she approaches storytelling today.

Stephanie’s writing has appeared in CraftBeer.com, Good Beer Hunting, and The New Brewer. She now works independently with breweries to translate behind-the-scenes work into story-driven content that builds trust, reflects the in-person experience, and gives people a reason to choose them.

See Stephanie Grant's Articles
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