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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
Food is a crucial component to help build business in any size brewery and can increase customer loyalty. This round-table discussion will examine various ways to add affordable food service options to your brewery or brewpub, from simple to sophisticated …Read More
Kevin Finn will discuss the number one reason customers return to a restaurantÑpast experience. True restaurant success is based on how well it delivers on the brand promise to customers. Read More
Craft Brew News (and Beer Marketer’s INSIGHTS) editor Benj Steinman takes a deep dive into the shifting competitive dynamics of the craft scene, analyzing its many ongoing successes as well as the emerging pressure points. Those include a growing number …Read More
Danny Brager employs the resources from Nielsen’s extensive consumer information collection and analysis to get at who is buying craft brewed beer and why. The seminar reveals opportunities for brewers from a foundation of data. Read More
Brewing the best beer in the world will not keep a brewery in business if it cannot be done at a profit. Nick Funnell will address very simple steps to ensure that beer made at a profit and more of …Read More
Small and mid-size breweries increasingly have to meet a growing influx of beer tourists. The experience visitors now have goes beyond the tasting room to a more holistic adventure. This seminar explores how to design breweries or retrofit them to …Read More
This presentation gives an overview of what trademarks are and why they are important to the craft brewer, providing detailed information on how to see if others are using the same mark, as well as why and when to file …Read More
Craft beer and food pairing is not only a hot topic, but an area where much more information and resources need to be available. Join Gwen and Julia as they arm you with resources to expand your pairing journey and …Read More
Learn the secrets to connecting with this highly influential generation as an employer seeking to attract and retain this sector of the workforce and as a company looking to sell products and services to this grouping of over 75 million …Read More
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