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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
This seminar focuses on how unique branding is good for business and provides some ideas of how to identify and resolve branding conflicts in a manner that allows craft brewers to retain our sense of community. Read More
Dan Wandel takes a detailed look at craft beer performance from the first of the year through the important July 4, 2014 holiday period.Read More
This webinar takes a deep dive into on-premise alcohol data in 2014, reviewing total food and beverage, beer, spirits and cocktails and wine.Read More
Scott and his panel discuss how brewpubs can leverage the different social media outlets to develop their brands and build a loyal customer base. Read More
Today’s craft beer is dynamic and flavor-driven. Big beers deserve more than onion rings! With beer shaping the overall flavor platform, beer and food pairing is quickly evolving into a total sensory experience. Celebrate your craftmanship with the pleasures of …Read More
With so many new breweries coming on board, inevitably they are located more closely together. Claudia discusses whether this strains the customer base and if breweries should work together to educate the public on the pleasures of craft beer to …Read More
This seminar is all about numbers. The first half of the seminar focuses on analyzing and presenting the latest industry data, shaping a forecast for the future of the craft segment. Since forecasts are always wrong, Matt dives into strategic …Read More
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