Making Dollars and Sense Out of Generation Y

Craft Brewers Conference 2012
Location: San Diego, California
Speakers: Roberta Matuson

Learn the secrets to connecting with this highly influential generation as an employer seeking to attract and retain this sector of the workforce and as a company looking to sell products and services to this grouping of over 75 million people. Roberta will reveal proven ideas and strategies for attracting and getting buy-in from Gen Y, as well as what you can do today, to lock in these loyal consumers.

Please log in to view this resource. Not a member? Join Now

Log In
Members Only Content

Get access to this article, and every article, the BA forum, and every technical resource with a Brewers Association membership.

Log In Not a Member? Join Now