Designing for Visitor Experience

Craft Brewers Conference 2013
Location: Washington, D.C.
Speakers: Paul Mills

Small and mid-size breweries increasingly have to meet a growing influx of beer tourists. The experience visitors now have goes beyond the tasting room to a more holistic adventure. This seminar explores how to design breweries or retrofit them to appeal to beer tourists, the regular tap room groupie and employees to create a memorable and lasting experience for all, without compromising the creation of amazing beer.

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