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Sales & Marketing

Sub-categories:
Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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marketing-and-selling
  1. Seminar

Distribution Agreements and 3-Tier System

Craft Brewers Conference 2012San Diego, CaliforniaSpeaker(s): Melinda Sellers, Burr & Forman LLP & Anda Lincoln, Funkwerks Inc.

This discussion will allow brewers, marketers and managers to understand various laws regarding distribution and advertising to better understand what steps they must take on the front end to protect their companies from liabilities and disputes. There will be opportunity …Read More

business-model
  1. Seminar

On-Premise Craft Data

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Bill Pecoriello

GuestMetrics provides on-premise data to view craft beer sales trends across the country. Read More

marketing-and-selling
  1. Seminar

Craft Beer Distributor Criteria

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Fred Matt

Fred Matt, along with representatives from the BA and NBWA, provides information on how distributors can can become craft beer-friendly and thus be eligibile for the Craft Beer Distributor of the Year Award. Read More

Displaying results 221-230 of 237
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