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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
Marc Sorini provides a review of how we got to the current system of distribution in the U.S. and where we could head as craft brewers become more important to the beer drinker. Read More
Learn more about the largest foodservice trade association in the world, what NRA’s government affairs priorities are and the role craft beer is playing in helping their members succeed. Read More
Ready to train your first sales rep but unsure where to start? In this seminar, one of the premier distributor training consultants in the country shows how to educate and and empower your fledgling sales reps with the information and …Read More
This seminar covers innovating traditional fundraising for brewpubs, including mug clubs, non-profits, social media and technology. Read More
The Brewers Association’s brewpub committee presents an introduction to the Craft Beer Server Training Manual and offers best practices for developing a knowledgable staff. Read More
Many questions arise when a brewery sets its distribution plan. Should you stick to your home market or expand to surrounding areas? Should you self-distribute or use wholesalers? What are the appropriate questions to ask prospective distributors? Draft or package, …Read More
“Beer MarketerÕs INSIGHTS/Craft Brew News” editor Benj Steinman explores craftÕs continued ascent, including a multitude of ripple effects and ramifications as this revolutionary movement becomes mainstream. Topics include the ongoing inroads craft continues to make into the total beer business, …Read More
Economic benefits, job creation, sustainability, charity, community involvement, health benefits, specific occasions and intangibles like food pairings and the simple enjoyment of life–your customers should know about beer’s postive aspects. This presentation gives you tools to promote all the good …Read More
Brewing the beer is the easy part; what about brewhouse size, distribution, financing and having a well-rounded plan? Adam considers these and other non-brewing aspects of opening a brewery in this seminar. Read More
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