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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
This panel discusses the growing demand for DtC beer shipping, currently limited by state laws favoring winemakers. It examines consumer interest, the wine industry's success in DtC shipping, and strategies for brewers to advocate for legal DtC beer shipping, offering insights and potential opportunities for the industry's future.Read More
Thinking about making something beyond beer? From manufacturing to placement on-shelf or on-tap, this panel focuses on the regulatory and compliance requirements to get your new beyond beer creations into the hands of consumers. Read More
Look at market and management considerations, production logistics, sales and marketing challenges, and the overall feasibility of opening a distillery alongside a brewery.Read More
Hear firsthand from national accounts managers about how to start building your chain team and what you need when presenting to retailers.Read More
Understanding who your consumer is can help create efficiencies and maximize the return on your sales and marketing efforts.Read More
This seminar explains the state of ADA website accessibility, how to avoid getting sued, and what to do if you receive a demand letter.Read More
This seminar explores how operations can leverage technology to decrease labor, increase guest engagement, and potentially increase revenue.Read More
Analyze the beer offerings at thousands of restaurants to understand what everyday beer drinkers see when they go out to eat.Read More
Cultivating distribution relationships is key to building brands. Learn how to ensure a strong relationship from the get-go to the breakup.Read More
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