Hosting and Marketing Five-Star Private Events
Learn proven strategies for smoothly hosting private brewery events—setting clear expectations, communication templates, and event planning tools.Read More
Got two minutes? We have questions.
You are using an outdated browser not supported by The Brewers Association.
Please consider upgrading!
Brewers Association (BA) members have online access to all recorded seminars, webinars, and presentations hosted by the BA. This archive includes seminars from the Craft Brewers Conference® dating back to 2012, webinars dating back to 2005, and other presentations such as member town halls, presentations to state brewers' guilds, and those presented at the Great American Beer Festival®.
Learn proven strategies for smoothly hosting private brewery events—setting clear expectations, communication templates, and event planning tools.Read More
A taproom experience is not only about making quality beer; it’s also about creating an inviting atmosphere that engages everyone. When you combine quality beer, engaging staff, and a welcoming environment, you create a “wow” experience.Read More
This seminar explores various alternative draught beer pouring and serving techniques that are used in today's craft beer market.Read More
Learn practical strategies to implement taproom sensory training—staff and customers—using tools, partnerships, and hands‑on flavor exercises.Read More
Taproom events like private parties and ticketed gatherings offer high-margin revenue opportunities for breweries.Read More
Learn to maintain a profitable, efficient draught system that ensures quality pours, reduces waste, and supports brand changes.Read More
Learn to confidently pair beer with food, avoid common mistakes, and enhance customer experience and sales.Read More
With a booming brewery scene in the U.S., competition is fierce, and quality standards are high. Sarah Jane Curran and Chef Stephen Toevs from Marriott Headquarters discuss strategies for breweries to enhance their food and beverage menus, covering food menu building, cocktail design, and non-alcoholic options for profitability.Read More
Breweries are recognizing the importance of offering more than just great beer, with food becoming a key aspect of the taproom experience. This session explores the benefits of adding food, financial considerations, and insights from breweries that have successfully implemented food options, offering practical advice for enhancing taproom profitability and memorability.Read More
This panel discusses the foundations, challenges, risks, and future prospects of the industry's three most common craft business models: High Volume Distribution, The Taproom + Distribution Blend, and The Brewpub.Read More
The material in this Members-Only page is made possible by BA membership dues. It is the property of the Brewers Association and is not intended to be shared, in this, or any altered form, outside of our network of member companies. This information should be considered private and not public.